Demand Generation Lead

Hivel Analytics, Inc.; Hyderabad; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

High trust and autonomy

Early-stage leverage for growth

Job summary

A dynamic tech startup in Hyderabad seeks a Demand Gen Lead to drive top-of-funnel demand and pipeline performance. In this high-impact role, you will manage budgets across LinkedIn, Google Search, and Meta, while executing targeted ABM campaigns. The ideal candidate has experience scaling SaaS startups and is fluent in digital marketing analytics. You will play a crucial role in shaping the company's growth trajectory while enjoying high autonomy and ownership in a fast-paced environment.

Qualifications

• Proven experience in demand generation at a B2B SaaS startup.
• Hands-on expertise with LinkedIn Campaign Manager and Google Ads.
• Experience marketing to technical buyers like CTOs and VPs of Engineering.
• Experience with ABM programs.
• Strong analytical and data-driven mindset.

Responsibilities

• Own the demand pipeline and top-of-funnel performance.
• Manage budget and optimize spend across online platforms.
• Execute ABM campaigns targeting senior engineering leaders.
• Partner with design to iterate on ad creative using data.
• Measure CAC, pipeline efficiency, and ROI to drive improvements.

Skills

Demand generation

B2B SaaS marketing

LinkedIn Campaign Manager

Google Ads

Account-based marketing

Analytical thinking

Tools

LinkedIn Ads

Google Search

Job description

We’re based in Hyderabad and believe the best work happens when the team is in the same room.

Hivel is building an AI-native platform for engineering teams.

We help engineering leaders understand how software actually gets built, combining real-time engineering analytics with AI-powered insights to eliminate bottlenecks, accelerate delivery, and improve business outcomes. The market loves the product, and now it’s time to scale the story.

🎯 The Mission

We’ve built something people need. Now we need the right person to take it to the world.

As Demand Gen Lead, you’ll own the top of the funnel end-to-end. Your mandate is simple and ambitious: find our audience wherever they live online and bridge the gap between their pain points and Hivel’s value. You find them. You reach them. You win them.

This is a high-impact role at a hyper-growth stage, perfect for someone who thrives on ownership, accountability, and results.

Own the pipeline: Take full responsibility for top-of-funnel performance and demand targets.

Manage the budget: Own and optimize spend across LinkedIn, Google Search, and Meta.

Win high-intent search: Dominate category keywords so buyers looking for solutions like ours find us first.

Run the sniper play: Execute ABM campaigns targeting C-suite and senior engineering leaders at dream accounts.

Data-driven creativity: Partner with design to iterate on ad creative using performance data, not gut instinct.

Measure what matters: Track CAC, pipeline efficiency, and ROI to continuously improve outcomes.

You’ve scaled demand at a B2B SaaS startup from ~$1M ARR to $10M+.

You’re hands-on and deeply fluent in LinkedIn Campaign Manager and Google Ads.

You don’t just “run ads”, you understand the math behind CAC, LTV, and payback periods.

You’re analytical, experimental, and comfortable owning a number.

You thrive in fast-moving, high-ownership environments.

Experience marketing to CTOs, VPs of Engineering, or technical buyers.

Familiarity with developer tools, analytics platforms, or DevOps products.

Prior experience building or scaling ABM programs from scratch.

💥 What You’ll Get / Impact

Early-stage leverage: Join and define the path to $10M+.

Real ownership: Your work directly shapes Hivel’s growth trajectory.

High Learning Velocity: We don’t just move fast; we learn fast. At Hivel, a month equals a quarter's growth elsewhere.

High trust, high autonomy: We hire adults, not dashboards, and give you the resources to win.

📣 The Call

If you’re excited by ownership, accountability, and building demand engines that scale, we want to hear from you.

Prepared by a human. Prettied by ChatGPT. ✨