Demand Generation & Growth Manager

Prismforce; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Prismforce is on the lookout for an experienced Demand Generation Manager skilled in B2B SaaS marketing. This role will involve designing advanced outbound campaigns and optimizing marketing workflows using tools like HubSpot and Marketo. The ideal candidate will have 7+ years of experience in demand generation, a strong understanding of lead scoring, and outstanding data management capabilities.

You will be an integral part of the marketing team, collaborating across sales and product lines to ensure effective campaign results. Join Prismforce and spearhead innovative marketing strategies!

Qualifications

• 7+ years in B2B SaaS demand generation and marketing operations.
• Hands-on mastery of email and outbound campaigns.
• Proven skills in lead scoring and data management.

Responsibilities

• Design and run advanced outbound campaigns.
• Architect campaign automation workflows.
• Own integrity of lead and campaign data.

Skills

B2B SaaS demand generation

Email/outbound campaigns

Campaign automation tools

Lead scoring models

Data management

Digital marketing skills

Tools

HubSpot

Marketo

Salesforce

Google Analytics

ZoomInfo

LinkedIn Navigator

Job description

Prismforce is an AI-powered talent supply chain platform reshaping workforce planning for

tech services. As a fast-moving startup, Prismforce values innovation, speed, and a culture

of practical experimentation in everything we do.

What You’ll Do

Design and Run Advanced Outbound Campaigns:

Lead execution and continuous improvement for outbound email marketing—using

(ZoomInfo, Clearbit, LinkedIn Navigator) for targeted segmentation and multi-touch

automation.

Architect Campaign Automation:

Build and optimize workflows across the marketing stack (HubSpot, Marketo, n8n) to

automate list management, sequencing, segmentation, nurturing, and CRM handoff.

Data Management & Analytics:

Own the integrity of lead and campaign data. Track all engagement (opens, clicks,

replies, conversions) in CRM, integrating with analytics dashboards (Google

Analytics, custom BI) to surface actionable insights, measure ROI, and drive rapid

campaign iteration.

Lead Scoring & Qualification:

Design and evolve robust lead scoring models in CRM (HubSpot/Salesforce)—with

clear criteria covering ICP-fit, engagement signals (e.g., form fills, whitepaper

downloads), and buying intent. Ensure automated, high‑fidelity handoff to sales and

trigger nurturing actions or enrichment based on scoring thresholds.

Leverage Best-of-Breed Digital Tools:

Apply AI-driven content and automation platforms (ChatGPT, Claude, Jasper, Notion

AI) for campaign copywriting, list enrichment, and predictive qualification.

Launch supporting growth tests via LinkedIn, paid campaigns, and workflow

automations—always learning and optimizing approaches with new technologies.

Collaborate Across Functions:

Align closely with sales, product, and marketing, ensuring every initiative supports

pipeline growth and measurable lead quality. Champion startup values by driving

practical innovation, agility, and rapid learning.

Drive Thought Leadership:

Create compelling narratives and campaign assets that position Prismforce as a

leader in AI-powered talent management.

Work Startup-Smart:

Manage campaign budgets and resources efficiently. Thrive on juggling multiple

priorities, proposing new initiatives, adapting fast, and learning on the go.

What We’re Looking For

7+ years’ B2B SaaS demand generation, growth and marketing operations—with

hands‑on mastery of email/outbound campaigns and campaign automation tools.

Global (US) market outreach experience is a essential.

Advanced technical skill with outbound/email platforms (Outreach, Apollo, HubSpot),

automation/workflow tools (Marketo, Pardot, n8n), CRM systems, enrichment, and

Expert in campaign data management, reporting, and using analytics for ongoing

optimization.

Proven lead scoring and qualification skills—can design, maintain, and improve high-performing models that fuel sales-ready pipelines.

Digital marketing skills are added advantage to this role

Exceptional communication, digital storytelling, and campaign planning abilities.

Startup mindset—enterprising, ready to multitask, fast to learn, and always driving

new initiatives.

Digital expertise and data management are at the heart of this role—the Manager will

architect campaigns, ensure pristine data flow, and build scoring/automation frameworks

driving Prismforce’s next stage of growth.

Function & Reporting

This position is part of the Marketing team, reports directly to the Marketing Head and

is a key member of the larger Global Go-To-Market (GTM) team, partnering across

marketing, sales, product, and customer success to deliver integrated results.