Dealer Relations

Mahindra First Choice Wheels Ltd; New Delhi, Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Mahindra First Choice Wheels Ltd in Mumbai seeks a Senior Associate Dealer Relations to drive sales growth by building and managing dealer partnerships and shaping a seamless digital purchase journey for new cars and bikes, across the dealer network and platform.

You will own the dealer ecosystem end-to-end, optimize the lead funnel with dealers and call center teams, ensure timely updates on pricing and inventory, and coordinate with internal functions to deliver consistent experiences across

Qualifications

• Bachelor’s degree in relevant fields.
• 4+ years in sales, dealer management, or lead management.
• Strong understanding of dealer ecosystem and automotive sales funnel.

Responsibilities

• Onboard and expand dealership partnerships across OEMs.
• Build and maintain long-term relationships with dealer partners.
• Communicate value proposition based on dealer needs and market trends.
• Manage the end-to-end lead funnel with dealers and call center teams.
• Identify bottlenecks and improve funnel conversions.
• Ensure timely updates on dealer locations, pricing, and new launches.
• Drive end-to-end dealer network integrations for digital purchase journeys.

Skills

Dealer ecosystem understanding

Data-driven funnel tracking

Cross-functional coordination

Negotiation skills

Education

Bachelor’s degree in relevant fields

Job description

Role: Senior Associate Dealer Relations

Reporting To: Head of Sales – Digital Business

Department: Digital Platform

Location: Mumbai

KEY OBJECTIVE

Drive sales growth by building, managing, and optimizing dealer relationships while ensuring a seamless end-to-end lead funnel and digital purchase journey across new car and bike categories.

KEY RESPONSIBILITIES

Dealer Network Development & Relationship Management

• Onboard and expand dealership partnerships across OEMs to strengthen the platform’s network.
• Build and maintain strong, long-term relationships with dealer partners.
• Continuously refine and communicate the value proposition based on market trends and dealer needs.
• Act as the primary point of contact for dealer stakeholders to ensure alignment and satisfaction.

Lead Funnel Management & Conversion Optimization

• Manage the end-to-end lead funnel in collaboration with dealers and call center teams.
• Identify bottlenecks in the funnel and implement corrective actions to improve conversion rates.

Dealer Data, Pricing & Inventory Management

• Ensure accurate and timely updates on dealer locations, pricing, product changes, and new launches.
• Track and update dealer-exclusive offers, discounts, and promotional campaigns.

Execution & Delivery of Dealer Integration Initiatives

• Drive execution of initiatives aimed at creating a seamless digital purchase journey.
• Establish and operationalize end-to-end dealer network integrations for new cars and bikes.
• Enable full-funnel lead transfer and tracking mechanisms across partners.
• Ensure consistent delivery standards across dealer touchpoints.

Educational Qualification

Bachelor’s degree in relevant fields.

Years and type of experience

4+ years of experience in sales, dealer management, automotive sales, or lead management.

Technical Competencies

• Strong understanding of dealer ecosystem and automotive sales funnel
• Data-driven approach to tracking funnel performance and conversions
• Ability to manage cross-functional coordination (dealers, call center, internal teams)
• Knowledge of pricing, inventory, and product lifecycle in the auto industry

Behavioral Competencies

• Strong communication and stakeholder management
• Relationship-building and negotiation skills
• Execution-focused with high ownership
• Customer Obsession
• car&bike, [www.carandbike.com] amongst the most credible auto content portals in India, is a part of Mahindra First Choice Wheels, thereby also being a part of the $16.5 billion-dollar diversified Mahindra Group. It brings together the best from the world of both, cars, and bikes. Additionally, it strives to keep its users updated with the latest from the global automotive industry.
• Being a part of Mahindra First Choice Wheels [www.mahindrafirstchoice.com] - India’s leading used auto platform business organizing the market by aggregating demand and supply; lists over 42 manufacturers and 336 models to help users to make an informed choice. Users can not only browse new cars, upcoming cars, car prices, car dealers, and car reviews, and compare cars, but also use our car recommendation section and total cost ownership section. Our recommendations are based on a sophisticated algorithm that also combines user preference with expert ratings.
• We are proud creator of India’s leading automobile exchange platform dealing in – inspections, auctions, yard management and multitude of products specializing in simplifying buyer –seller interaction. [www.ediig.com, www.autoinspekt.com]
• We have also successfully created one of the top 5 auto portals in the country with IndianBlueBook [www.indianbluebook.com], a site with 1.5 million+ visitors every month and one lakh price checks.