Associate Manager - Performance Marketing ( Noida & Bengaluru)

Sheela Group; Dadri, Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Sheela Group is seeking a performance marketing specialist to oversee D2C campaigns across Google Ads and Meta Ads Manager. You will plan, launch, and optimize across search, shopping, display, and paid social to drive ROAS and CAC targets.

You will monitor performance daily, analyze GA4 data, build dashboards, and collaborate with brand, content, and tech teams to implement creative updates and landing page changes. Willing to join within 1 month.

Qualifications

• Experience with D2C brands is essential.
• Strong ability to optimize campaigns for ROAS and CAC.
• Ability to analyze data and generate actionable insights.

Responsibilities

• Execute and manage performance marketing campaigns across Google Ads and Meta Ads Manager.
• Plan, launch, and optimize campaigns across search, shopping, display, and paid social.
• Monitor daily performance and optimize bids, audiences, creatives, and targeting.

Skills

D2C experience

Campaign optimization

Analytics

Tools

Google Ads

Meta Ads Manager

GA4

Excel

CRM

Job description

Role & responsibilities

Execute and manage performance marketing campaigns for the D2C business, primarily across Google Ads and Meta Ads Manager.

Plan, launch, and optimize campaigns across search, shopping, display, and paid social, ensuring efficient budget utilization and strong campaign performance.

Monitor daily campaign performance and optimize bids, audiences, creatives, and targeting to improve ROAS, conversion rates, and cost per acquisition (CPA)

Analyze marketing data using GA4, platform dashboards, and Excel to track performance, identify trends, and generate actionable insights.

Build and maintain campaign performance reports and dashboards to track key metrics such as Revenue, ROAS, TACOS, CAC, and conversion rate.

Own CRM and lifecycle marketing campaigns including email, WhatsApp, and remarketing flows to drive retention and repeat purchases

Coordinate with affiliate partners, agencies, and platform teams to ensure smooth campaign execution

Work with brand, content, and tech teams to implement creative updates,landing page changes, and campaign requirements

Stay updated on platform best practices, campaign optimization techniques,and digital marketing trends.

Preferred candidate profile

Should have experience in D2C brands

Must have: Google Ads & Meta Ads

Willing to join us within 1 month