D2C Manager – Website & E-commerce

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

UNISON INTERNATIONAL CONSULTING (The Recruitment Company) is seeking a D2C Manager in Mumbai to drive website growth and profitability for a leading fashion accessories brand. You will oversee end-to-end website trading, merchandising, campaign planning, digital marketing and CRM to optimize customer experience.

The role requires strong expertise in D2C/e-commerce, website analytics, performance marketing and CRM, with focus on key metrics like ROAS, CAC, conversion rate and AOV.

Qualifications

• Experience in D2C/e-commerce
• Strong knowledge of website analytics
• Proficient in performance marketing and CRM

Responsibilities

• Drive website growth, revenue and profitability for a leading fashion accessories brand.
• Lead end-to-end website trading, merchandising and campaign planning.
• Collaborate across creative, technology, merchandising, warehouse and customer service teams

Skills

D2C / e-commerce

Website analytics

Performance marketing

CRM & retention

Job description

We are hiring a D2C Manager to drive website growth, revenue, profitability, customer acquisition and retention for a leading fashion accessories brand. The role involves end-to-end website trading, merchandising, campaign planning, digital marketing, CRM and customer experience. The ideal candidate should have strong expertise in D2C/e-commerce, website analytics, performance marketing, conversion optimisation and CRM. You will be responsible for key metrics including Revenue, ROAS, CAC, Conversion Rate, AOV, Repeat Rate and Net Sales. Strong analytical skills, commercial acumen and cross-functional collaboration with creative, technology, merchandising, warehouse and customer service teams are essential.