D2C Website Manager

Ajmal Perfumes India; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading e-commerce brand in Mumbai is seeking a results-oriented D2C Website Manager to optimize their online store. This role involves managing daily website operations, enhancing customer experience through analytics, and supporting marketing campaigns. The ideal candidate will have a bachelor's degree and 3–6 years of experience in e-commerce. Proficiency in Shopify and digital marketing channels is essential. This position offers the opportunity to significantly impact online sales growth and improve user engagement.

Qualifications

• 3–6 years of experience managing D2C or e-commerce websites.
• Hands‑on experience with CMS platforms such as Shopify, Magento, or WooCommerce.
• Strong understanding of SEO, SEM, social media, and email marketing.

Responsibilities

• Manage day-to-day operations of the D2C website.
• Monitor user behaviour and implement improvements to increase conversions.
• Generate performance reports and actionable insights.

Skills

E-commerce management

Digital marketing

Analytics tools proficiency

Project management

Cross-team coordination

UX/UI best practices

Education

Bachelor’s degree in Marketing, E-commerce, Business, or related field

Tools

Shopify

Google Analytics

GA4

Job description

D2C Website Manager

We’re looking for a results-oriented D2C Website Manager to lead and optimise our online store. This role is responsible for end-to-end ownership of the website, ensuring a seamless shopping experience, maximising conversions, and driving revenue growth.

Key Responsibilities

1. Website Operations & Management

• Manage the day-to-day operations of the D2C website (Shopify)
• Ensure website uptime, speed, and mobile responsiveness.
• Coordinate with developers/designers for bug fixes, new features, and upgrades.
• Plan and upload banners, product listings, pricing, offers, and promotions.
• Maintain updated product catalogues with accurate descriptions, images, and SEO-optimised content.
• Work with creative teams for assets and campaigns.

3. Customer Experience & CRO (Conversion Rate Optimisation)

• Monitor user journey & behaviour using analytics tools (GA4, Hotjar, etc.).
• Implement A/B testing and UX improvements to increase conversions.
• Ensure smooth checkout, payment gateways, and returns processes.

4. Marketing & Campaign Support

• Integrate and coordinate website with performance marketing campaigns (Meta, Google, Email, Influencers).
• Manage landing pages and track campaign performance & attribution.
• Support SEO/SEM and retargeting strategies.

5. Analytics & Reporting

• Own website KPIs: traffic, conversion rate, AOV, bounce rate, ROAS contribution.
• Generate weekly/monthly performance reports and actionable insights.

6. Compliance & Integrations

• Ensure website complies with legal, privacy, and security norms.
• Oversee integrations with CRM, ERP, inventory, and logistics systems.

Key KPIs / Metrics

• Website traffic & quality of visitors
• Conversion rate & AOV
• Bounce rate
• Contribution to overall sales revenue

Qualifications & Skills

• Bachelor’s degree in Marketing, E-commerce, Business, or related field.
• 3–6 years of experience managing D2C or e-commerce websites.
• Hands‑on with Shopify/Magento/WooCommerce or other CMS platforms.
• Strong understanding of digital marketing channels (SEO, SEM, social, email).
• Proficiency in analytics tools (Google Analytics, GA4, Data Studio).
• Knowledge of UX/UI best practices and CRO.
• Excellent project management and cross-team coordination skills.

Preferred

• Experience in FMCG/Beauty/Fashion/Consumer Goods brands.
• Knowledge of CRM, marketing automation, and retention tools.

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