Assistant Manager – D2C

Pilgrim; Maharashtra; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Pilgrim in Maharashtra, India, seeks a proactive D2C Website & Operations professional to own end-to-end website merchandising, product launches, promotions and CRO, with a focus on customer experience and online performance. You will coordinate with Design, Product and Tech teams to ensure timely execution, run A/B tests, monitor conversions, and build dashboards to track impact for business reviews.

The role demands ownership, strong attention to detail and a data-driven mindset to translate

Qualifications

• Experience in managing D2C website merchandising and online promotions.
• Ability to design and analyze CRO experiments and A/B tests.
• Strong collaboration with Design, Product and Tech teams.

Responsibilities

• Own end-to-end website merchandising across Homepage, Collections, PLPs, PDPs and Landing Pages.
• Coordinate with cross-functional teams to ensure timely and seamless execution of campaigns and product launches.
• Identify opportunities to streamline workflows and improve website performance and customer experience.
• Monitor key metrics and build dashboards to support business reviews and decision making.
• Drive D2C initiatives from planning through execution with ownership mindset.

Skills

Website merchandising

CRO & A/B testing

Data-driven decisions

Cross-functional collaboration

Job description

Responsible for managing the end-to-end D2C website experience and operations, including website merchandising, product launches, promotions, CRO, A/B testing, performance tracking, and cross-functional execution to improve customer experience, conversion, online business performance.

Key Responsibilities

1. Website Merchandising & Customer Experience

• Own end-to-end website merchandising across Homepage, Collections, PLPs, PDPs and Landing Pages.
• Continuously optimize product discoverability, navigation and customer journeys to improve shopping experience.
• Ensure website content is accurate, relevant and aligned with ongoing business priorities.
• Benchmark leading D2C and ecommerce brands to continuously enhance the customer experience.
• Maintain a best-in-class digital storefront through thoughtful merchandising and attention to detail.

2. D2C Operations & Business Execution

• Own the day-to-day operational efficiency of the D2C website and app.
• Execute promotional campaigns, product launches and sale events with accuracy and zero operational gaps.
• Coordinate with cross-functional teams to ensure timely and seamless execution of business initiatives.
• Identify opportunities to streamline workflows, improve processes and enhance operational efficiency.
• Ensure all website updates are delivered with speed, accuracy and quality.

3. Conversion Rate Optimization (CRO)

• Identify opportunities to improve website conversion through continuous experimentation.
• Execute A/B tests and optimization initiatives across the customer journey.
• Monitor customer behavior and identify friction points affecting conversion and engagement.
• Work with Design, Product and Tech teams to implement customer experience improvements.
• Stay updated with global ecommerce and D2C best practices to continuously improve website performance.

4. Business Insights & Execution Support

• Monitor key D2C business and website performance metrics.
• Prepare dashboards, reports and performance summaries to support business reviews.
• Track the impact of merchandising changes, CRO experiments and promotional campaigns.
• Surface trends, insights and operational observations to support data-backed decision making.
• Support the D2C Manager with analysis required for planning and execution.

5. Strategic Execution

• Execute high-impact D2C initiatives independently while partnering with the D2C Manager on strategic planning and prioritization.
• Translate business strategies into actionable execution plans.
• Coordinate with internal stakeholders to ensure projects are delivered on time.
• Take ownership of execution from planning through successful implementation.
• Drive projects with an ownership mindset and strong attention to detail.