D2C Growth & Sales Manager

Rajinder Singh Rana/ Ritaara; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

RITAARA seeks a growth‑minded leader in Gurugram to own online and kiosk revenue, driving customer acquisition, conversion, repeat purchases and store performance. You will optimise Shopify storefronts, run Meta/Google campaigns, and orchestrate CRM initiatives for sustained growth.

You will collaborate with agencies, influencers and internal teams to lift CAC/ROAS, AOV and retention, while building data‑driven dashboards for the Founder. Jewellery/fashion D2C experience is highly valued.

Qualifications

• 3–6 years in D2C, e‑commerce or growth‑driven brands.
• Strong Shopify and e‑commerce operations knowledge.
• Hands‑on with Meta Ads and Google Ads campaigns and testing.
• Deep understanding of CAC, ROAS, AOV, conversion rate, retention.
• Experience with GA4 and Excel/Sheets; CRM and email marketing.

Responsibilities

• Own online and kiosk revenue targets and growth plans.
• Improve Shopify merchandising, landing pages, offers and bundles.
• Plan and optimise Meta and Google campaigns, with agencies if needed.
• Track CAC, ROAS, AOV, conversion rate, and retention metrics.
• Coordinate with social media to create performance content.
• Develop influencer, UGC, WhatsApp, email and CRM initiatives.
• Launch promotional campaigns aligned to sales objectives.
• Analyse traffic, funnels, carts and product performance; suggest actions.
• Work with kiosk sales to set targets and improve performance.
• Identify top/bottom SKUs and advise on pricing/promotions.
• Prepare growth dashboards and report to the Founder.

Skills

Shopify

Meta Ads

Google Ads

CAC/ROAS

AOV

CRM

UGC/Influencers

Analytics GA4

Email marketing

WhatsApp marketing

Conversion optimization

Excel/Sheets

Tools

Shopify

Google Analytics 4

CRM platforms

Job description

Role & responsibilities

Role Objective

Own and grow RITARRAs online and offline revenue by driving customer acquisition, conversion, repeat purchases, website performance and kiosk sales productivity. This is a revenue-focused role, not a conventional social media management position.

Key Responsibilities

• Own monthly online and kiosk revenue targets and prepare actionable growth plans to achieve them.
• Manage and improve Shopify performance, including product merchandising, landing pages, offers, bundles, upselling, cross-selling and conversion rate optimisation.
• Plan, execute and optimise Meta and Google performance marketing campaigns, either directly or through external agencies/freelancers.
• Track and optimise key commercial metrics including CAC, ROAS, MER, AOV, conversion rate, repeat purchase rate and contribution margin.
• Coordinate with the social media/content team to create performance-oriented Reels, UGC, product videos, ad creatives and campaign content.
• Develop and manage influencer, UGC, WhatsApp, email and CRM initiatives to acquire and retain customers.
• Build promotional and festive campaigns based on sales objectives, inventory and customer behaviour.
• Analyse website traffic, customer journeys, abandoned carts and product-level performance and recommend corrective actions.
• Monitor kiosk performance, including footfall, conversion, average bill value, units per bill, upselling, cross-selling and salesperson productivity.
• Work closely with the kiosk sales team to set targets, review performance and implement sales improvement initiatives.
• Identify high-performing and underperforming SKUs and coordinate with the Founder on product, pricing, promotion and inventory decisions.
• Prepare daily/weekly/monthly growth dashboards and clearly communicate performance, problems and recommended actions to the Founder.

Key Performance Indicators (KPIs)

• Total revenue – online + kiosk
• Online revenue and month-on-month growth
• Kiosk revenue and month-on-month growth
• Website conversion rate
• Average Order Value (AOV)
• Customer Acquisition Cost (CAC)
• ROAS / marketing efficiency
• Repeat customer and retention rate
• WhatsApp / CRM-generated revenue
• Kiosk conversion rate and Average Bill Value (ABV)
• Upselling and cross-selling performance
• Revenue generated from campaigns, influencers and new customer initiatives

Required Skills & Experience

• 3–6 years of hands‑on experience in D2C, e‑commerce, consumer brands or a similar growth‑oriented environment.
• Strong practical knowledge of Shopify and e‑commerce operations.
• Hands‑on understanding of Meta Ads and Google Ads, including campaign structure, targeting, creative testing and optimisation.
• Strong understanding of CAC, ROAS, AOV, conversion rate, CTR, CPC, CPM and customer retention.
• Experience with Google Analytics/GA4 and Excel/Google Sheets.
• Understanding of CRM, WhatsApp marketing, email marketing and abandoned‑cart/customer‑retention campaigns.
• Ability to work with social media agencies, content creators, influencers and external performance marketing partners.
• Strong commercial and analytical mindset with a clear focus on revenue rather than vanity metrics such as followers and likes.
• Excellent communication, ownership and execution skills.

Preferred Qualifications

• Prior experience with jewellery, fashion, beauty, accessories or lifestyle brands.
• Experience scaling a D2C brand or Shopify store.
• Experience in influencer/UGC‑led growth.
• Basic understanding of creative strategy, Canva and short‑form video content.
• Ability to use AI tools and data‑driven approaches to improve marketing productivity.