D2C Manager

Beardo; Mumbai; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

Beardo seeks a D2C leader to own Beardo.in's P&L and growth metrics, including CAC, ROAS, LTV, AOV, and retention levers. You will collaborate with Marketing, Brand, and Ops to optimize assortment, pricing, and inventory, while steering the Shopify Plus storefront for conversion improvements.

The role requires hands-on experience across acquisition, retention, merchandising, and inventory planning, with a data-driven, entrepreneurial mindset and a track record of scaling a D2C business while

Qualifications

• 4-7 years of experience managing a brand-owned D2C business with revenue responsibility.
• Proven ownership of revenue, CAC, ROAS, LTV, conversion rate, AOV, repeat rate, and contribution margin.
• Hands-on experience across customer acquisition, retention/CRM, merchandising, and inventory planning.
• Strong working knowledge of Shopify Plus or similar D2C platforms.

Responsibilities

• P&L ownership of the D2C (beardo.in) business, including revenue, margins, and channel mix.
• Drive growth through performance marketing, SEO, content, and channel optimization.
• Own retention levers including CRM, SMS, subscriptions, LTV enhancement, and repeat purchases.
• Partner with Category/Brand teams on assortment, pricing, promotions, and merchandising.
• Drive demand forecasting and inventory planning with Ops and Supply Chain teams.
• Own the Shopify Plus storefront roadmap and conversion optimization with Tech and Design.

Skills

Ownership mindset

Data-driven decisions

Cross-functional collaboration

Growth economics

Tools

Shopify Plus

Job description

• P&L Ownership: Full ownership of the D2C (beardo.in) business, including revenue, CAC, contribution margin, channel mix, and the trade-offs between growth and profitability. You should be equally comfortable defending a margin call and a growth number.
• Customer Acquisition: Drive growth through performance marketing, SEO, content, and channel optimization to ensure efficient and scalable customer acquisition.
• Customer Retention: Own retention levers including CRM, SMS, subscriptions, LTV enhancement, and repeat purchase strategies to turn first-time buyers into loyal customers.
• Product & Merchandising: Partner with Category and Brand teams on assortment, pricing, promotions, and merchandising decisions that directly impact conversion and AOV.
• Supply Chain & Inventory: Drive demand forecasting and inventory planning in collaboration with Operations and Supply Chain teams to support growth without compromising fulfillment.
• Storefront & Experience: Own the Shopify Plus storefront roadmap, including site experience, conversion optimization, checkout improvements, and app ecosystem management in partnership with Tech and Design teams.
  

What You'll Own

• P&L Ownership: Full ownership of the D2C (beardo.in) business, including revenue, CAC, contribution margin, channel mix, and the trade-offs between growth and profitability. You should be equally comfortable defending a margin call and a growth number.
• Customer Acquisition: Drive growth through performance marketing, SEO, content, and channel optimization to ensure efficient and scalable customer acquisition.
• Customer Retention: Own retention levers including CRM, SMS, subscriptions, LTV enhancement, and repeat purchase strategies to turn first-time buyers into loyal customers.
• Product & Merchandising: Partner with Category and Brand teams on assortment, pricing, promotions, and merchandising decisions that directly impact conversion and AOV.
• Supply Chain & Inventory: Drive demand forecasting and inventory planning in collaboration with Operations and Supply Chain teams to support growth without compromising fulfillment.
• Storefront & Experience: Own the Shopify Plus storefront roadmap, including site experience, conversion optimization, checkout improvements, and app ecosystem management in partnership with Tech and Design teams.
  

What We're Looking For

• 4-7 years of experience managing a brand-owned D2C business with direct responsibility for revenue and business performance.
• Proven ownership of key D2C metrics, including revenue, CAC, ROAS, LTV, conversion rate, AOV, repeat rate, and contribution margin.
• Hands-on experience across customer acquisition, retention/CRM, merchandising, and inventory planning, rather than specialization in a single function.
• Strong understanding of growth economics and the ability to make data-driven decisions on a weekly basis.
• Strong working knowledge of Shopify Plus or similar D2C commerce platforms.
• Experience collaborating closely with Marketing, Brand, Supply Chain, and Operations teams to deliver business outcomes.
• Demonstrated ability to scale a D2C business while maintaining healthy unit economics.
• High ownership mindset, entrepreneurial approach, and a bias for action. Someone who naturally goes the extra mile and thinks 10x when solving business problems.
• Prior experience in beauty, grooming, personal care, or other high-frequency FMCG categories will be an added advantage.
  

Mandatory Requirements

• 4-7 years of experience managing a brand-owned D2C business with direct responsibility for revenue and business performance.
• Proven ownership of revenue, CAC, ROAS, LTV, conversion rate, AOV, repeat rate, and contribution margin.
• Hands-on experience across customer acquisition, retention/CRM, merchandising, and inventory planning.
• Strong working knowledge of Shopify Plus or similar D2C commerce platforms.
• Experience working closely with Marketing, Brand, Supply Chain, and Operations teams to deliver business outcomes.
• Proven track record of scaling a D2C business while maintaining healthy unit economics.