D2C Growth Manager

Indinom Foods; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Indinom Foods is seeking a D2C Growth Lead to own online revenue across our own site and quick commerce, from acquisition to retention. You’ll drive performance marketing, retention, marketplace listings, and the monthly P&L for CAC, LTV and margins.

Expect direct collaboration with founders and equity potential on a fast-growing, Mumbai-based brand. You will operate as the sole growth person, shaping strategies around margins and unit economics, with direct impact on product decisions such as

Qualifications

• 2–4 years in D2C FMCG or food brand, not agency.
• Managed 5L–20L/month in ad spend independently.
• Think in margins, not just impressions.
• Mumbai preferred; Andheri West base.

Responsibilities

• Own D2C revenue across website and quick commerce.
• Lead performance marketing and briefing creatives.
• Own retention email, WhatsApp, and repeat purchase rate.
• Manage marketplace listings, ranking and reviews.
• Review monthly P&L for CAC, LTV, ROAS, margins.
• Build influencer/creator pipeline for organic pull.
• Input into product decisions on flavors, SKUs, packaging.

Skills

Growth marketing

Ad spend management

D2C FMCG experience

Margin thinking

Independent worker

Tools

Meta Ads

Google Ads

Job description

D2C Growth Lead

Indinom Foods. Bootstrapped. Mumbai. We are building for the online-first consumer. We're scrappy, fast, and serious about building a real brand.

The role

Own D2C revenue. Full stack - acquisition to retention to unit economics. This isn't a coordinator role. You build, run, and scale.

What you'll own

• Revenue targets across our own website + quick commerce (Blinkit, Zepto, Instamart)
• Performance marketing Meta, Google. Brief the creatives, own the numbers
• Retention email, WhatsApp, repeat purchase rate
• Marketplace listings, ranking, reviews
• Monthly P&L for D2C CAC, LTV, ROAS, contribution margin
• Influencer/creator pipeline for organic pull
• Input into product decisions flavors, SKUs, packaging based on what converts

Who you are

• 2–4 years in D2C FMCG or food brand, not agency
• You've managed 5L–20L/month in ad spend independently
• You think in margins, not impressions
• Comfortable being the only growth person — no team to hide behind
• Mumbai preferred. Andheri West is our base

Why join

• Real equity conversation if you stay and build
• Ground floor of a brand with actual traction
• Direct line to founders — no 3-layer approvals
• If you've wanted to build something, this is as close as it gets without starting your own

Compensation

Competitive for stage. Performance upside built in. Let's talk numbers directly.