D2C Growth Manager

The 1970 Shop; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The 1970 Shop is seeking a customer-obsessed D2C Growth Marketing Manager who can leverage consumer insights and psychology to drive growth. The role focuses on understanding customer behavior, improving targeting, boosting ROAS, and increasing revenue; over time it may include broader business ownership, including P&L responsibilities.

Based in Delhi at the Lawrence Road Industrial Area office, this role requires collaboration with founders and cross-functional teams to build data-driven

Qualifications

• 3-6 years of experience in Growth Marketing, Consumer Marketing, Brand Marketing, or Performance Marketing.
• Strong understanding of consumer psychology, customer behavior, and buying patterns.
• Experience working with D2C, consumer brands, e-commerce, or high-growth startups.
• Data-driven mindset with the ability to translate insights into business outcomes.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.
• Entrepreneurial mindset with a willingness to take ownership.

Responsibilities

• Develop a deep understanding of customer behavior, motivations, and purchase drivers.
• Conduct customer research and derive actionable insights to improve marketing effectiveness.
• Refine audience segmentation, targeting, and messaging strategies.
• Partner with the performance marketing team to improve campaign performance, ROAS, and customer acquisition efficiency.
• Identify growth opportunities across the customer journey, from acquisition to retention.
• Work closely with founders to define growth initiatives and revenue strategies.
• Analyze campaign performance, customer cohorts, and business metrics to drive decision-making.
• Collaborate with product, content, and creative teams to build customer-centric marketing campaigns.
• Drive initiatives that improve conversion rates, customer lifetime value, and overall revenue.

Skills

Growth Marketing

Consumer Psychology

Data-driven

Analytical skills

Communication

Stakeholder management

Entrepreneurial mindset

Job description

Job Description - D2C Growth Manager

Company: The 1970 Shop

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Work From Office

Experience: 3+ years

Work Schedule: 6 days a week (Hybrid)

Brand's Website: https://www.the1970shop.com

About The Company

1970 Shop is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

We are looking for a customer-obsessed D2C Growth Marketing Manager who can leverage consumer insights and user psychology to drive growth. The primary focus will be on understanding customer behavior, improving targeting, enhancing ROAS, and driving revenue growth. Over time, this role will have the opportunity to take on broader business ownership, including P&L responsibilities.

Key Responsibilities

• Develop a deep understanding of customer behavior, motivations, and purchase drivers.
• Conduct customer research and derive actionable insights to improve marketing effectiveness.
• Refine audience segmentation, targeting, and messaging strategies.
• Partner with the performance marketing team to improve campaign performance, ROAS, and customer acquisition efficiency.
• Identify growth opportunities across the customer journey, from acquisition to retention.
• Work closely with founders to define growth initiatives and revenue strategies.
• Analyze campaign performance, customer cohorts, and business metrics to drive decision-making.
• Collaborate with product, content, and creative teams to build customer-centric marketing campaigns.
• Drive initiatives that improve conversion rates, customer lifetime value, and overall revenue.

Desired Skills & Experience

• 3-6 years of experience in Growth Marketing, Consumer Marketing, Brand Marketing, or Performance Marketing.
• Strong understanding of consumer psychology, customer behavior, and buying patterns.
• Experience working with D2C, consumer brands, e-commerce, or high-growth startups.
• Data-driven mindset with the ability to translate insights into business outcomes.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.
• Entrepreneurial mindset with a willingness to take ownership.

What Success Looks Like

• Improved customer acquisition efficiency and ROAS.
• Better understanding of customer segments and buying behavior.
• Strong contribution to revenue growth and profitability.
• Building a scalable growth engine driven by consumer insights.

Why Join Us

• Be part of building a ₹1000 Cr consumer brand from the ground up
• Opportunity to work closely with founders and leadership
• Long-term wealth creation through ESOP participation
• High ownership, high impact role in a fast-scaling organization