Customer Relationship Manager

UltraTech Cement; Gujarat; On-site; INR 300,000 - 540,000; Full time

Job summary

UltraTech Cement is seeking a field sales professional in Gujarat to achieve sales and collection targets in the assigned area. You will visit sites, engage with project managers, influencers, and agencies during planning and execution, and build rapport to ensure smooth operations.

The role demands market analysis, opportunity prioritization, and proactive receivables management to support timely collections and revenue growth.

Qualifications

• Experience in developing market opportunities.
• Ability to build competitive proposals and presentations.
• Strong emphasis on collecting market information and driving collections.

Responsibilities

• Develop a priority list of market opportunities in assigned markets.
• Interact with customers and rivals to collect pricing and incentive data.
• Visit sites to meet project managers and influencers for smooth operations.
• Monitor market position through regular geographic analysis.
• Ensure timely invoicing and receivables management.

Skills

Sales skills

Market research

Customer engagement

Tools

SAP

Job description

Job Purpose

Achieve sales & collection targets and collect market information in his assigned area.

Job Context & Major Challenges

Driven by strong economic growth, construction industry in India is booming resulting in increase of RMC consumption. Various MNCs in partnership with international consultants are executing projects with major focus on retail and medium projects which are challenging, complex and time-bound. RMC offers high-tech solutions to cater to the needs of such projects. This requires the sales and marketing skills to tap the huge potential in this growing market to improve market share.

Job Purpose

Achieve sales & collection targets and collect market information in his assigned area.

Job Context & Major Challenges

Driven by strong economic growth, construction industry in India is booming resulting in increase of RMC consumption. Various MNCs in partnership with international consultants are executing projects with major focus on retail and medium projects which are challenging, complex and time-bound. RMC offers high-tech solutions to cater to the needs of such projects. This requires the sales and marketing skills to tap the huge potential in this growing market to improve market share.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Business Development

• Develop a priority list of market opportunities to explore in their respective market
• Develop competitive proposals and presentations for potential/ prospective clients and high priority target (Retail & Medium) customers
• Interact with customers and local officials of competitors to collect information regarding prices, incentives, discounts etc

KRA2 Customer Management

• Visit site frequently to meet the concerned site incharge, project managers, influencers and various agencies during project planning & execution and build rapport to execute a smooth flow of operation

KRA3 Industry Analysis

• Understand the allotted geographic areas regularly and conduct market analysis to assess the market position

KRA4 Order Planning & Scheduling

• Provide new customer details to the CSD and help in creating SAP customer code and entering customer details in SAP prior to first dispatch

KRA5 Payment Receivables

• Ensure receivables of all outstanding payments / defaulter cases of cheque bouncing or any legal matters
• Ensure timely delivery of invoices & credit/debit notes
• Monitor Daily customer wise sales and collection data and ensure timely collections
• Monitor outstanding payments regularly to identify critical customers and hence strategize receivable collection

KRA6 Product Rate

• Ensure closure of sales targets (as per role specific KPIs and targets) within the price range specified in the SOP