Customer Relationship Manager

Birla Carbon; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Group is seeking a Customer Relationship Manager (Officer level) to drive sales and collections in the cement sector across assigned areas. The role involves building client relationships, gathering market information, and supporting project planning and execution.

The candidate will interact with site managers, local officials, and customers to secure timely deliveries and receivables, while aligning efforts with SOPs and corporate KPIs.

Qualifications

• Experience in sales and customer management in construction materials.

Responsibilities

• Develop market opportunities and competitive proposals.
• Interact with customers and officials to collect price and incentive data.
• Visit sites to engage project managers and maintain rapport.
• Conduct market analysis of geographic areas.
• Provide new customer details to SAP and create SAP customer code.
• Monitor receivables and ensure timely collections.
• Ensure sales targets are achieved within the SOP price range.

Tools

SAP

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Customer Relationship Manager

Designation : Officer

Organization : Cement

Job Description:

Job Purpose

Achieve sales & collection targets and collect market information in his assigned area.

Driven by strong economic growth, construction industry in India is booming resulting in increase of RMC consumption. Various MNCs in partnership with international consultants are executing projects with major focus on retail and medium projects which are challenging, complex and time-bound. RMC offers high-tech solutions to cater to the needs of such projects. This requires the sales and marketing skills to tap the huge potential in this growing market to improve market share.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Business Development

• Develop a priority list of market opportunities to explore in their respective market
• Develop competitive proposals and presentations for potential/ prospective clients and high priority target (Retail & Medium) customers
• Interact with customers and local officials of competitors to collect information regarding prices, incentives, discounts etc

KRA2 Customer Management

• Visit site frequently to meet the concerned site incharge, project managers, influencers and various agencies during project planning & execution and build rapport to execute a smooth flow of operation

KRA3 Industry Analysis

• Understand the allotted geographic areas regularly and conduct market analysis to assess the market position

KRA4 Order Planning & Scheduling

• Provide new customer details to the CSD and help in creating SAP customer code and entering customer details in SAP prior to first dispatch

KRA5 Payment Receivables

• Ensure receivables of all outstanding payments / defaulter cases of cheque bouncing or any legal matters
• Ensure timely delivery of invoices & credit/debit notes
• Monitor Daily customer wise sales and collection data and ensure timely collections
• Monitor outstanding payments regularly to identify critical customers and hence strategize receivable collection

KRA6 Product Rate

• Ensure closure of sales targets (as per role specific KPIs and targets) within the price range specified in the SOP

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