At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.
Customer Relationship Manager
Designation :
Job Description
Job Purpose
Job Purpose Description
Job Context
Drive business and achieve targets through allocated region/area. Work towards increasing the overall sales productivity of the team by facilitating & handholding the team in various types of customer acquisition & servicing activities. Manage a team of Sales Managers to maintain the proper process of doing valued business for the organisation.
Key Result Areas
KRA1: Ensure achievement of Targets (Premium & NAAC) in order to contribute in overall growth of the company
- Continuous interaction with the Sales managers.
- Regular reviews to monitor productivity levels.
- Ensuring awareness and participation in all the R&R activities run by the organisation.
- Converting the key prospects into customers.
KRA2: Ensure smooth function of the sales and other processes in order to maximise business potential.
- Communicating any process change or change in any rules and regulations by the help of different training module.
- Supporting in the actual sales and service aspects including sales calls, issuance and complaint handling.
KRA3: Maintain the expense gap in order to reduce the cost.
- Understanding the need of the expense.
- Taking commitment from the channel before any spending or allocation of the budget.
- Maintain a SM wise expense tracker.
KRA4: Ensure relevant people in the right place right time in order to maximise the productivity.
- Understanding the strength of the resource and depending on that allocating job responsibility.
- Evaluating the opportunity of each business unit and allocating targets as per that.
- Recruit, develop and train team members to maximize productivity.
KRA5: Ensure the right method of business acquisition in order get the profitable mix for the organisation.
- Scrutinise the business on regular basis.
- Interacting with the customers through welcome calls.
KRA6: Ensure Persistency targets as per the company norms so that renewals take place on time.
- Communicate with customers and resolve queries as and when required to ensure that renewal takes place on time.
KRA7: Supporting activities for Lead generation.
- As a support mechanism to the leads which are generated centrally, there should be activities planned including newer ways of generating lead prospects.
KRA8: Team Management.
- Mentor, supervise and coach the team.
- Provide for on the job as well as classroom training for skill enhancement.