Customer Executive

PepsiCo; Sundargarh; On-site; INR 600,000 - 1,100,000; Full time

Job summary

PepsiCo is seeking a capable Commercial Executive to manage distributor networks across the Odisha region. The role focuses on driving secondary revenue growth, optimizing routes, and expanding distribution while ensuring stock availability and planogram compliance.

You will train PSRs, set monthly targets, and monitor performance, collaborating with distributors to enhance market execution and customer satisfaction in a dynamic sales environment.

Qualifications

• Graduation is required; MBA preferred but not mandatory.

Responsibilities

• Delivering market targets and revenue growth through distributor networks.
• Plan routes to improve productivity and distribution reach.
• Increase net and weighted distribution by adding outlets and SKUs.
• Ensure stock availability and planogram compliance at outlets.
• Build and maintain distributor relationships to maximize customer satisfaction.
• Coach and train PSRs to improve sales knowledge and execution.
• Set monthly targets for sales personnel and monitor performance.
• Coordinate recruitment and retention of sales staff; manage territory expansion.
• Ensure FIFO, reduce expiry/stales, and timely delivery of orders.
• Support distributors in developing PepsiCo sales competencies.

Education

Graduation, MBA preferred not mandatory

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction Training & Communication
• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesperson
• Works with salesperson in market to coach them on market execution
• Monitors salesperson performance using regular sales reportsCommunicates incentives and motivates salesperson to achieve targets Distributor
• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Graduation, MBA preferred not mandatory.