CE Khurda

PepsiCo Inc.; Khordha; On-site; INR 350,000 - 500,000; Full time

Job summary

PepsiCo Inc. is seeking a Sales & Distribution professional in Odisha to drive market execution, expand outlet coverage, and improve distribution metrics. You will plan routes, coach field teams, and work with distributors to deliver joint business plans and sustainable revenue growth.

The role emphasizes inventory control, planogram compliance, and distributor development in a dynamic FMCG market. Travel within the region is expected as part of field execution.

Qualifications

• Undergraduate degree or higher in a relevant field.
• 2 years in FMCG sales/distribution is preferred.
• MBA is a plus for advanced roles.

Responsibilities

• Deliver monthly secondary targets and gross revenue growth.
• Plan routes efficiently to increase productivity.
• Increase net distribution and SKU count in outlets.
• Ensure stock availability and rack execution per planogram.
• Coach PSRs and set monthly targets; monitor performance.
• Manage distributor recruitment, retention and adherence to JBP.

Skills

Channel Management

Sales Planning

People Coaching

Education

Undergraduate degree

Post Graduation

MBA preferred

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. He/She is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He/She will be instrumental in resolving market challenges and ensuring incremental business.

• Sec Value Achievement Vs. Plan
• Outlets/Distribution Addition
• Range Selling (Including focus on innovation)
• %age Outlet billed

Order Cancellation Rate

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs (Pre-Sales Representatives) to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with PSRs in market to coach him/her on market execution
• Monitors PSR performance using regular sales reports
• Communicates incentives and motivates PSRs to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Qualifications

• Any under graduation
• Post Graduation (Tier 2/3 College)
• Preferable MBA

Experience

- 2 Years- FMCG/ Similar Sales and Distribution