Customer Executive

PepsiCo; Ranchi; On-site; INR 350,000 - 550,000; Full time

Job summary

PepsiCo is seeking a Commercial Executive to drive distributor growth in Ranchi, coaching PSRs and ensuring effective market execution. The role focuses on delivering revenue targets, planning efficient routes, and expanding distribution across outlets with strong emphasis on FIFO and stock availability.

The candidate will work closely with distributors and sales teams to optimize market performance, implement joint business plans, and resolve market challenges while ensuring PepsiCo standards

Qualifications

• FMCG sales and distribution knowledge preferred.
• Working knowledge of Excel/Word/Outlook for reporting.
• Local language proficiency a plus; basic English expected.
• Data proficiency and ROI awareness beneficial.

Responsibilities

• Deliver monthly secondary targets and drive gross revenue growth in the market.
• Plan routes to optimize productivity and coverage.
• Increase outlet count and SKU presence to expand distribution.
• Ensure stock availability and execute planograms.
• Build strong market relationships to maximize customer satisfaction.
• Coach PSRs and sales team through monthly target setting and field support.

Skills

Negotiation

Communication

People management

Time Management

Critical Thinking

Analytical Ability

Problem Solving

Tools

Excel

Word

Outlook

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesperson
• Works with salesperson in market to coach them on market execution
• Monitors salesperson performance using regular sales reports
• Communicates incentives and motivates salesperson to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Knowledge

• FMCG Sales and Distribution Model
• Computer – Excel, Word, Outlook
• Local language (good to have) and Basic English
• Data proficiency – ROI Model

Skills

• Negotiation
• Communication
• People management
• Time Management
• Critical Thinking
• Analytical Ability
• Problem Solving