Customer Executive

PepsiCo Inc.; Shahdol; On-site; INR 300,000 - 550,000; Full time

Job summary

PepsiCo Inc. in India seeks a Commercial Executive to manage single or multiple distributors across markets, planning and executing joint business plans and driving sustainable sales capability.

You will coach PSRs, set monthly targets, monitor performance, build distributor relationships, ensure stock availability and planogram compliance, and mentor the field sales team to achieve growth.

Qualifications

• Undergraduate degree required; postgraduate is preferred.
• MBA is advantageous for this role.
• Experience in field sales or channel management is valued.

Responsibilities

• Deliver monthly revenue targets and drive growth in the market.
• Coach PSRs and sales teams to improve market execution.
• Recruitment and retention of sales staff for distributor territories.
• Ensure FIFO, stock availability, and planogram compliance.
• Monitor performance with regular sales reports and incentives.

Skills

Market development

Sales coaching

Team leadership

Customer relationship

Target achievement

Education

Undergraduate degree

Postgraduate degree (Tier 2/3 College)

MBA preferred

Job description

Job Description:

Overview

CE handles single/multiple distributors ranging over different scale of business and is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. The CE will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth

• Planning routes efficiently to increase productivity

• Increase Net Distribution by increasing number of outlet served

• Increases Weighted Distribution by increasing SKU count in existing outlets

• Ensuring stock availability and Rack Execution as per planogram

• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability

• Monthly target setting for each salesmen

• Works with salesmen in market to coach him/her on market execution

• Monitors salesmen performance using regular sales reports

• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories

• Managing DB health (ROI) by ensuring adherence to Joint Business plan

• Jointly responsible for recruitment and retention of sales representatives

• Minimizing expiry/stales by ensuring FIFO and stacking norms of products

• Tracking correct and timely delivery of orders in the market

• Ensuring food compliance of every distributor

• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Qualifications

- Any under graduation - Post Graduation (Tier 2/3 College) - Preferable MBA

Requirements: