Field Sales Management Asst Coord

PepsiCo; Dausa; On-site; INR 600,000 - 800,000; Full time

Job summary

PepsiCo Inc. in India seeks a Channel Executive to manage distributors, coach field teams, and execute joint business plans to drive sustainable sales growth.

The role focuses on planning routes, increasing outlet reach, ensuring stock availability, and maintaining planogram compliance while building strong distributor relationships in a dynamic market.

Qualifications

• Experience in FMCG sales and distribution for at least 4 years.
• Ability to coach PSRs and set monthly targets.
• Knowledge of route planning and stock/planogram discipline.

Responsibilities

• Achieve monthly secondary targets and gross revenue growth.
• Plan routes to maximize productivity and distribution.
• Increase outlet reach and SKU count; ensure stock and planogram compliance.
• Coach PSRs and salesmen; monitor performance and communicate incentives.
• Recruitment/retention of distributors and ensure FIFO and expiry control.

Skills

Distributor management

Route planning

Sales coaching

Relationship building

Market execution

Education

Undergraduate

Post Graduation (Tier 2/3 College)

MBA

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business and is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. The CE will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth

• Planning routes efficiently to increase productivity

• Increase Net Distribution by increasing number of outlet served

• Increases Weighted Distribution by increasing SKU count in existing outlets

• Ensuring stock availability and Rack Execution as per planogram

• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability

• Monthly target setting for each salesmen

• Works with salesmen in market to coach him/her on market execution

• Monitors salesmen performance using regular sales reports

• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories

• Managing DB health (ROI) by ensuring adherence to Joint Business plan

• Jointly responsible for recruitment and retention of sales representatives

• Minimizing expiry/stales by ensuring FIFO and stacking norms of products

• Tracking correct and timely delivery of orders in the market

• Ensuring food compliance of every distributor

• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Qualifications

- Any under graduation - Post Graduation (Tier 2/3 College) - Preferable MBA

Experience

- 4 Years - FMCG/ Similar Sales and Distribution