Customer Executive

PepsiCo Inc.; Jodhpur; On-site; INR 600,000 - 900,000; Full time

Job summary

PepsiCo Inc. in India seeks a Commercial Executive to drive distributor performance and sales capability. The role focuses on coaching distributors and PSRs, achieving monthly targets, and expanding market reach in the Rajasthan region, including Jodhpur.

You will plan routes, ensure stock and planogram compliance, and build strong customer relationships. The position emphasizes field coaching, implementation of joint business plans, and sustaining revenue growth through effective execution in a

Qualifications

• Undergraduate degree required or equivalent.
• Postgraduate degree (Tier 2/3 college) preferred, MBA advantageous.

Responsibilities

• Delivering monthly secondary targets and revenue growth.
• Plan routes to maximize productivity.
• Increase outlet count and distribution.
• Improve SKU count per outlet and distribution.
• Ensure stock availability and correct planogram execution.
• Build and maintain distributor relationships for satisfaction.
• Coach PSRs to enhance market understanding and selling skills.
• Set monthly targets for salesmen and monitor performance.
• Coach salesmen on market execution and compliance.
• Ensure timely order delivery and FIFO stacking rules.

Skills

Distributor management

Sales coaching

Target planning

Route planning

Customer relationship

Sales tracking

Education

Undergraduate degree

Postgraduate degree (MBA preferred)

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business and is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. The CE will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction
• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with salesmen in market to coach him/her on market execution
• Monitors salesmen performance using regular sales reports
• Communicates incentives and motivates salesmen to achieve targets
• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Qualifications

- Any under graduation - Post Graduation (Tier 2/3 College) - Preferable MBA