Creator Partnerships & Growth Associate

Gape Labs; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

Gape Labs in Bengaluru is hiring for a full-time creator marketing and partnerships role. You will work with the founder to build and scale our creator marketing program globally, focusing on outreach, negotiations and campaign execution.

You’ll research creators across platforms, manage a large pipeline, coordinate campaigns from outreach to live posts, track performance, and continuously improve our creator acquisition strategy.

Qualifications

• Strong written English and ability to communicate with creators globally.
• Extremely organized with experience managing hundreds of leads and conversations.
• Comfortable negotiating and reaching out to people you don't know.
• Analytical mindset with interest in numbers, economics and performance.
• Fresh graduates welcome; 0–2 years of experience is fine if you’re sharp and execution-oriented.

Responsibilities

• Discover and evaluate creators across YouTube, Instagram, TikTok and other platforms.
• Research creators across markets including US, LATAM, Europe and Asia.
• Negotiate commercials and close paid creator collaborations.
• Coordinate campaigns from initial contact to content going live.
• Track performance including views, engagement, installs and campaign economics.
• Build long-term relationships with high-performing creators.
• Continuously improve creator acquisition strategy based on data.

Skills

Creator marketing

Partnerships

Negotiation

Communication (English)

Analytics

Organization

Outreach

Job description

Experience: 0–2 years | Exceptional freshers are welcome

About Gape Labs:

Gape Labs is a mobile gaming studio building globally scalable, original gaming IP from India.

We currently have two mobile games live globally, including Arcado Battle, an 8-player competitive multiplayer game and Arcado Champs, a PVP real-time strategy tower defense game. We're a small, ambitious team building games for a global audience and experimenting aggressively with new ways to acquire and engage players.

We're now looking for someone to help us build one of our next major growth channels: creator-led acquisition.

What you'll do

You’ll work closely with the founder to build and scale our creator marketing and partnerships program globally.

Your responsibilities will include:

• Discovering gaming, entertainment and short-form content creators across YouTube, Instagram, TikTok and other platforms
• Researching creators across markets including the US, LATAM, Europe and Asia
• Evaluating creators based on audience fit, average views, engagement, geography and potential campaign economics
• Finding and managing creator contact information and maintaining an organised creator pipeline
• Reaching out to creators and creator managers through email and social platforms
• Negotiating commercials and closing paid creator collaborations
• Coordinating campaigns from initial conversation through content going live
• Following up relentlessly and keeping multiple creator conversations moving simultaneously
• Tracking creator performance including views, engagement, installs and campaign economics
• Identifying high-performing creators and building longer-term relationships with them
• Helping us continuously improve our creator acquisition strategy based on what the data tells us

This is not a traditional social media management role.

You will not primarily be making Instagram posts or maintaining a content calendar.

This is a growth + partnerships + execution role where the objective is to identify creators who can help us acquire high-quality players profitably.

Who we're looking for

You might be a great fit if:

• You spend a lot of time on YouTube, Instagram, TikTok or gaming/content platforms and naturally understand internet and creator culture
• You're extremely organised and comfortable managing hundreds of leads, conversations and follow-ups
• You have strong written English and can communicate confidently with creators globally
• You're comfortable negotiating and aren't afraid to reach out to people you don't know
• You're analytical and enjoy thinking about numbers, economics and performance
• You're resourceful and good at finding information online
• You move fast and don't need someone constantly telling you what to do next
• You genuinely enjoy games, creators, social media or internet culture

Prior creator marketing experience is a plus, but not required.

We're very open to fresh graduates or candidates with 0–2 years of experience if you're sharp, hungry and execution-oriented.

What success looks like

A typical day could involve:

• Finding and evaluating 50+ new creators
• Reaching out to creators across multiple markets
• Negotiating active collaborations
• Following up with creators who haven't responded
• Coordinating upcoming posts
• Reviewing performance of recently published creator campaigns
• Identifying which creator profiles are working and finding more creators like them

You’ll have significant ownership from day one and will work directly with the founder.

Important

This is a full-time, in-person role from our Bengaluru office.

We're a small team and value working closely together, moving quickly and taking high ownership. If you're excited by gaming, creators, growth and the idea of helping build a new acquisition channel from scratch, we'd love to hear from you.