Marketing Manager(KINVRS)

Krafton; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

KRAFTON India is seeking a highly driven Marketing Manager with deep experience in full-funnel growth and user acquisition. You will own strategies across awareness, activation, retention and engagement, and work across product, data and external partners.

The role focuses on mobile gaming, app store optimization, and growth experiments to scale user acquisition and engagement in a fast-growing startup environment.

Qualifications

• 6+ years of experience in growth marketing, user acquisition, and/or performance marketing.
• Strong understanding of full-funnel and lifecycle marketing.
• Hands-on experience with ASO (App Store & Google Play) and mobile growth strategies.
• Proven track record scaling paid acquisition campaigns with measurable business impact.
• Experience with paid media platforms (Google Ads, Meta Ads, etc.).
• Familiarity with analytics tools and turning insights into action.

Responsibilities

• Own and execute growth and user acquisition strategies across the full funnel.
• Lead ASO strategy across Android and iOS, including keyword research and optimization.
• Plan, launch, and optimize campaigns across Google, Meta, and other networks.
• Drive performance metrics (CAC, LTV, ROAS, retention) and optimize funnel performance.
• Design and run A/B tests and growth experiments across ads and store listings.
• Collaborate with Product, Data and agencies to improve conversion.

Skills

Growth marketing

User acquisition

Performance marketing

Full-funnel marketing

ASO

Paid media

Analytics mindset

Cross-functional teamwork

Job description

About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com.

About KRAFTON India

In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 250 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/

About the Role

We’re looking for a highly driven Marketing Manager with deep experience in full-funnel marketing with a strong expertise in user acquisition, app store optimisation, user engagement and growth marketing. This role is for someone who thrives in high-growth startup environments, understands mobile gaming, pop culture, entertainment and new age products, and blends creativity with strong analytical rigor. The role is responsible for driving scalable customer acquisition and growth through different channels, experimentation, and continuous optimization. The ideal candidate is data-driven, ROI-obsessed, and experienced in building and scaling high-performing acquisition engines.

Key Responsibilities

• Own and execute growth and user acquisition strategies across the full funnel: awareness, acquisition, activation, retention, re-engagement, and referrals across owned, earned and paid channels
• Lead App Store Optimization (ASO) strategy across Android and iOS, including keyword research, creatives, conversion optimization, and store experiments
• Plan, launch, and optimize campaigns across Google, Meta, Gaming Ad Networks, Reddit, Communities and other relevant platforms
• Drive full-funnel performance and growth optimization, improving and maintaining CVR, CAC, LTV, ROAS, and retention
• Snapshot dashboards and regularly report on KPIs such as CAC, LTV, ROAS, CTR, and conversion rates
• Continuously analyse and optimize funnel performance from ad click to conversion
• Design and execute A/B tests and growth experiments across ads, app store listings, landing pages, and in-product flows
• Manage external agencies, freelancers, and media partners as needed
• Manage and allocate marketing budgets to maximize performance and scale winning channels
• Collaborate closely with Product, Data and extend agencies & teams to improve conversion
• Stay on top on best practices of video gaming, Gen Z trends, platform trends & algorithms, performance marketing hacks and emerging growth channels

Required Qualifications

• 6+ years of experience in growth marketing, user acquisition, and/or performance marketing
• Strong understanding of full-funnel and lifecycle marketing
• Hands‑on experience with ASO (App Store & Google Play) and mobile growth strategies
• Proven track record of scaling paid acquisition campaigns with measurable business impact and hands‑on expertise with paid media platforms (Google Ads, Meta Ads, etc.)
• Proven success scaling consumer apps, gaming, or entertainment / lifestyle products
• Deep familiarity with performance metrics: CAC, LTV, ROAS, retention, churn, ARPU
• Experience using analytics tools and with an analytical mindset with the ability to turn insights into action
• Strong cross-functional communication and project management skills

Preferred Qualifications

• Experience at high-growth startups with a background in video games, mobile apps, or interactive entertainment
• Background in working with large or fast-scaling marketing budgets
• Familiarity with influencer, creator, or community‑led growth strategies
• Experience working closely with creative/agency teams on ad and store asset production
• Experience with lifecycle, retention, or revenue‑focused growth initiatives