Associate - UGC & Creator Growth

Growthschool; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

GrowthSchool in Bengaluru is seeking an Associate - UGC Creator Growth to build creator networks and drive UGC-based growth for Outskill and GrowthSchool programs. You will design acquisition strategies, craft briefs, manage operations, and measure impact across campaigns.

The role blends outreach, content strategy, and cross-functional collaboration to establish a scalable creator-driven acquisition engine.

Qualifications

• Experience with creators or influencers is a plus.
• Experience in growth, marketing, content or community is a plus.
• Familiarity with US creator culture is a plus.
• Ability to run outreach campaigns is a plus.

Responsibilities

• Creator Acquisition: build and manage the creator network for Outskill growth.
• UGC Content Creative: identify formats and brief creators on concepts.
• Creator Operations: maintain pipelines, calendars, and briefs.
• Acquisition Performance: track metrics and optimize spend across channels.
• Build the Channel From 0 to 1: define US creator segments and scalable processes.

Skills

Outreach campaigns

Creator outreach

Growth marketing understanding

US creator culture

Tools

Google Sheets

Notion

Airtable

Job description

Associate - UGC Creator Growth

Who We Are

Were GrowthSchool. And we built Outskill.

GrowthSchool started with one belief: you learn a skill fastest from the person actually doing it. So we partnered with the top 1% of instructors to build high-impact, cohort-based courses in personal and professional growth for learners around the world and used AI to make that learning personal at a scale a classroom never could.

Then AI changed what "upskilling" even means. Roles started getting rewritten faster than curriculums could keep up, and the real divide stopped being skilled versus unskilled. It became AI-ready versus not.

So, we built Outskill, our AI education arm, to close that gap, practical, implementation-first AI training for professionals, teams and enterprises. Today Outskill is one of the largest AI education companies in the world: 16M+ learners across 160+ countries, and programs running everywhere from individual upskilling to enterprise AI transformation.

Our mission: Make 100 million people AI-ready by 2028.

What that actually feels like day to day: were 300+ people, backed by Sequoia, moving at a speed that surprises most people who join us. Products ship in weeks, not quarters. Theres no thick layer of process between an idea and it going live. Youll own things visibly bigger than your title. Some experiments will fail publicly, and well talk about them openly on Monday.

If you need a finished playbook before you start, this will be uncomfortable. If youd rather write the playbook, youll like it here.

Why This Role Exists

UGC and creator-led content have become massive acquisition channels for consumer brands and apps in the US. We re bringing that playbook to Outskill and building it from the ground up. The ambition is to build a creator-led acquisition engine that can work with hundreds of creators, generate thousands of pieces of content, and eventually drive millions of dollars in revenue every month.

And we re looking for one of the first people to build it with us.

What Youll Do

1. Creator Acquisition

Your first job is to build the creator network.

You will:

• Research and identify relevant UGC creators, primarily in the US.
• Build and continuously expand our creator pipeline.
• Identify creators across different niches, audience profiles and content styles.
• Find new and creative ways to source creators at scale.
• Reach out to creators through email, Instagram, TikTok and other relevant channels.
• Test different outreach strategies and messaging.
• Track response, conversion and activation rates.
• Build a repeatable creator acquisition process.

The goal isnt simply to find creators.

It is to build a system that continuously brings the right creators into Outskills ecosystem.

2. UGC Content Creative

Once we have creators, we need to figure out what content actually drives acquisition.

You will:

• Identify winning UGC formats, hooks and creative patterns.
• Study what is working across US social platforms.
• Develop content concepts and creative briefs.
• Help creators understand the objective without making their content feel overly scripted.
• Review submitted content.
• Give feedback and coordinate revisions.
• Test different hooks, formats, narratives and CTAs.
• Identify winning creative patterns and turn them into repeatable briefs.

Youll constantly be asking:

Why did this work

Why didnt this work

Can we replicate it

Can we make it better

3. Creator Operations

As the number of creators grows, this becomes a serious operations problem.

Youll help build the system that keeps everything moving.

Youll manage the workflow across:

Discovery Outreach Interested Negotiation Onboarding Brief Production Submission Feedback Approval Publishing Performance Payment

Youll build and maintain:

• Creator databases
• Outreach pipelines
• Campaign trackers
• Content calendars
• Creator briefs
• Deadlines
• Payment trackers
• Performance dashboards
• SOPs and processes

The goal is to make the entire system repeatable, efficient and scalable.

4. Acquisition Performance

This is ultimately a growth role, not just a creator-management role.

Youll help us understand whether creator content is actually driving business results.

Youll track metrics such as:

• Creator acquisition rate
• Outreach response rate
• Response activation rate
• Cost per creator
• Cost per piece of content
• Content approval rate
• Views and engagement
• CTR
• Leads / conversions
• CAC
• Revenue generated
• ROAS

Youll use these insights to answer:

Which creators should we work with more

Which content should we make more of

Where should we spend more money

What should we stop doing

5. Build the Channel From 0 1

This is the most important part of the role.

Nobody has figured this out for us yet.

Youll help us figure out:

• Which US creator segments are worth targeting.
• How we acquire creators efficiently.
• What makes a creator successful for Outskill.
• Which UGC formats work for education and upskilling.
• How much we should pay creators.
• How we structure creator incentives.
• How we scale content production.
• How we identify winning creative.
• How we turn winning creative into repeatable systems.
• How we connect creator content to acquisition and revenue.
• How we eventually scale this into a significant acquisition channel.

You wont just be running a program.

Youll be building the program.

What We Are Looking For

Were looking for someone who wants to do more than execute a job description.

Someone who wants to build a new growth channel from scratch, work with creators across the US, understand how consumer growth actually works, and have an insane learning curve along the way.

If that sounds like you, wed love to hear from you.

Good To Have

These are a plus, not requirements:

• You have built a social media page or personal brand.
• You create or understand Reels, TikToks or Shorts.
• You spend way too much time understanding why content goes viral.
• Youve worked with creators or influencers before.
• Youve worked in growth, marketing, content or community.
• You understand US creator culture.
• Youve run outreach campaigns.
• Youre comfortable with Google Sheets, Notion, Airtable or similar tools.
• Youve built something from scratch.
• You have a portfolio of content, campaigns or projects youre proud of.