Creator Growth and Community Manager

Superlabs; Coimbatore; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

SuperLabs is seeking a Creator Growth & Community Manager in Coimbatore or Mumbai. This role focuses on driving creator growth, building community from scratch, and executing content-led strategies in a vibrant digital environment. The ideal candidate has 3-5 years of experience in growth marketing, understands creator ecosystems, and possesses strong communication skills. The position offers a competitive salary of ₹12L – ₹18L based on experience and performance-linked incentives.

Qualifications

• 3–5 years experience in growth marketing or creator marketing.
• Proven ability to grow an audience or community.
• Comfortable executing in an unstructured, early-stage environment.

Responsibilities

• Identify and engage relevant creators within a niche.
• Execute content-led distribution and drive organic growth.
• Build relationships and ensure early users feel engaged.

Skills

Strong written communication

Understanding of internet culture

Comfortable with direct outreach

Execution-first mentality

Tools

Notion

Airtable

Basic analytics tools

CRM tools

Job description

Relationship & Communication Growth & Digital Marketing Mindset Community Building & Engagement Data & Analytics Skills Execution Speed & Ownership

About SuperLabs

SuperLabs is an engineering & IT consulting firm.

Name of the Role: Creator Growth & Community Manager

Work Location: Coimbatore or Mumbai

Experience Required: 3 – 6 years

Shift: India / US Overlap

About the Role

SuperLabs is hiring for a fast-moving, early-stage digital platform in the music and creator ecosystem, focused on building a strong foundation of creators, content, and community within a specific cultural niche.

This is not a traditional marketing role.

We are looking for someone who can drive creator growth, build community from zero, execute content-led distribution, and improve user activation in an early-stage environment.

You will work closely with the core team to shape how this platform attracts creators, engages them, and turns early traction into repeatable growth.

What You’ll Own

1. Creator Acquisition

• Identify and engage relevant creators within a defined niche (initial focus on music culture)
• Execute outbound and inbound outreach across platforms (DMs, email, communities)
• Build repeatable systems for sourcing, tracking, and converting creators

2. Content & Distribution

• Plan and execute short-form and social content aligned with the target audience
• Drive organic growth through culturally relevant content formats
• Test content themes that lead to sign-ups, engagement, and creator interest

3. Community Building

• Build relationships with early users and creators
• Create simple but effective community touchpoints
• Ensure early users feel engaged, supported, and part of something growing

4. Activation & Retention

• Improve onboarding flows and first-user experience
• Increase first action rates (e.g., content uploads, engagement)
• Identify drop-offs and improve conversion across the funnel
• Run weekly experiments across channels, messaging, and formats
• Track what drives real outcomes (not just views or impressions)
• Iterate fast based on data and feedback

What Success Looks Like (First 3–6 Months)

• Increase inqualified creator sign-ups
• Improvement increator activation rates
• Consistentcontent output and distribution
• Clear insights intowhat channels and messaging work
• Creation ofrepeatable growth loops

Who This Role Is For

This role is ideal for someone who:

• Understandsinternet culture and creator behavior
• Has worked on audience growth, community, or creator ecosystems
• Is comfortableexecuting, not just planning
• Can operate in anunstructured, early-stage environment
• Has strong instincts forwhat works vs what feels forced

Must-Have Requirements

• 3–5 years experience in:
• Growth marketing / community / creator marketing / content-led growth
• Strong understanding of:
• Social platforms, short-form content, and creator ecosystems
• Proven ability to:
• Grow an audience, community, or user base
• Strong written communication and content instincts
• Comfortable with direct outreach and relationship-building
• High ownership and bias toward execution

Good-to-Have

• Experience in music, creator economy, or youth culture platforms
• Experience working in early-stage startups
• Familiarity with tools like Notion, Airtable, basic analytics, CRM tools
• Experience with creator onboarding or ambassador programs

What We’re Looking For (Qualities)

• Execution-first— you get things done without over-planning
• Culture-aware— you understand what feels authentic vs forced
• Growth-minded— you think in loops, not isolated campaigns
• Strong taste— you know what content is worth publishing
• Community-first— you can build trust with early users
• High ownership— you don’t wait for instructions

What This Role Is NOT

• Not a brand-only role
• Not a pure paid ads role

Compensation

• ₹12L – ₹18L (depending on experience and capability)
• Performance-linked upside based on growth outcomes

Hiring Process

Initial screening (fit + thinking) Work sample / scenario-based task 1 & 2 Final discussion with leadership Offer

How to Apply

Please share:

• Your resume
• Links to work / projects / content you’ve personally executed
• A short note on something you’ve grown (audience, community, creators, etc.) and how you did it

Final Note

This is a high-ownership role in an early-stage environment.

If you prefer structured roles with clear playbooks, this may not be the right fit.

If you enjoy building from zero, experimenting, and working close to the core team — you’ll thrive here.