Copywriter

TBWA\Lintas; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

TBWA/Lintas in Bengaluru seeks an experienced Copywriter to shape high-impact narratives across mainline and digital touchpoints. You will brainstorm media-agnostic ideas, craft long-form copy, and collaborate with strategy and accounts to present value-added pitches.

The role requires a strong portfolio, 2–3 years agency copy experience, and excellent command of English with storytelling chops. You will engage in end-to-end campaign coordination, ensuring timely execution with design and brand

Qualifications

• 2-3 years of experience in copywriting at an advertising agency
• Strong portfolio with campaign thinking and long/short form copy samples
• Excellent command of English and strong storytelling skills
• Ability to think conceptually and craft headlines and scripts
• Comfortable presenting work and handling client feedback
• Detail-oriented with a good grasp of grammar and proofreading

Responsibilities

• Brainstorm with team members to develop big, media-agnostic creative ideas for campaigns and pitches
• Craft long-form copy (manifestos, articles) from diverse media inputs
• Collaborate with solutions, strategy, and account management to write interactive copy for pitches
• Propose agile moment marketing ideas and topical copy based on trends and news
• Coordinate end-to-end campaign rollouts with internal teams to meet timelines

Skills

Copywriting

Portfolio

Storytelling

English proficiency

Conceptual thinking

Presentation skills

Job description

As a Copywriter, you will act as a driving creative force, crafting high-impact narratives that seamlessly cross the boundaries of traditional mainline advertising and digital experiences. Your work will be essential to ensure brand consistency, creative excellence, and effective communication across all consumer touchpoints. The ideal candidate will be a conceptual thinker with a passion for words and a customer-oriented approach.

Specifically, you will be responsible for the following:

• Brainstorm with team members to develop big, media-agnostic creative ideas for campaigns and pitches, categorizing them into specific creative buckets spanning mainline (TVC scripts, print, OOH, radio)
• Consume a diverse range of media and literature to craft effective, creative, and engaging copy delivering compelling long-form copy (manifestos, articles)
• Collaborate closely with the solutions, strategy, and account management departments to write and propose value-added, creative interactive copy and presentations for new client pitches.
• Proactively propose agile moment marketing ideas and topical copy based on trending conversations, internet culture, and news relevant to the target audience.
• Take a creatively active role in the end-to-end coordination and execution of campaign rollouts, building effective relationships with internal design, video, and brand teams to ensure a smooth workflow and that timelines are met.

Skills Required

• 2-3 years of experience in copywriting at an advertising agency
• Strong portfolio with campaign thinking and long/short form copy samples
• Excellent command of English and strong storytelling skills Ability to think conceptually and craft headlines and scripts.
• Comfortable presenting work and handling client feedback
• Detail-oriented with a good grasp of grammar and proofreading