Sr. Creative Associate (Copy & Content)

The Works; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

The Works in Mumbai is seeking a Sr. Creative Associate (Copy & Content) who believes content can build brands and spark conversations. You will work with strategists, designers, and account teams to turn briefs into ideas and ideas into communication that people care about.

As a writer, thinker, researcher, and avid online observer, you’ll lead campaigns, mentor juniors, craft brand narratives, and push creative boundaries with new storytelling formats and AI-powered workflows.

Qualifications

• 3–5 years of experience in copywriting, content, or creative strategy in an advertising/branding/digital agency.
• Strong portfolio demonstrating conceptual thinking and multi-format campaigns.
• Proven ability to mentor junior creatives and lead projects.
• Strategy focus: translate objectives into compelling creative solutions.
• Excellent English writing; additional language a plus.
• Deep industry understanding and adaptability across brands.

Responsibilities

• Lead creative projects from brief to execution across formats and platforms.
• Mentor junior creatives through review and feedback.
• Strategize communication approaches grounded in audience insights.
• Conceptualize strong campaign ideas and brand narratives.
• Create compelling copy for campaigns, websites, social, and more.
• Collaborate with strategists, designers, accounts, and production teams.
• Pitch creative ideas to internal teams and clients.
• Review deliverables for brand alignment and quality.
• Innovate with new storytelling formats and AI-powered workflows while inspiring the team.

Skills

Copywriting

Content strategy

Leadership

Strategy

Communication

Brand building

Collaboration

Tools

AI-powered workflows

Job description

Content has the power to build brands, start conversations, and influence culture. We're looking for a Sr. Creative Associate (Copy & Content) who believes exactly that.

You'll work closely with strategists, designers, and account managers to turn briefs into ideas and ideas into communication that people actually care about. Whether it's a campaign, a reel, a social post, a script, or a brand narrative, you'll create work that's rooted in insight, driven by creativity, and aligned with business objectives.

This role is ideal for someone who's equal parts writer, thinker, researcher, and chronically online.

What You'll Do

• Lead creative projects from brief to execution, ensuring high-quality output across formats and platforms
• Mentor junior creatives by reviewing their work, providing constructive feedback, and helping elevate the team's creative craft
• Strategize communication approaches and content frameworks rooted in audience insights, brand objectives, and cultural relevance
  
• Conceptualize strong campaign ideas, brand narratives, and integrated creative solutions that effectively translate client briefs
• Create compelling copy across campaigns, films, websites, social media, presentations, and other brand communication
• Collaborate closely with strategists, designers, account managers, and production teams to deliver impactful campaigns
• Pitch creative ideas confidently to both internal teams and clients with clarity and conviction
• Review every deliverable to ensure it is strategically sound, on-brand, polished, and aligned with business objectives
• Innovate by exploring new storytelling formats, AI-powered workflows, and emerging creative opportunities, while inspiring the team through collaboration, fresh perspectives, and a commitment to raising the creative bar
  

Requirements

What We're Looking For

• Experience: 3-5 years of experience in copywriting, content, or creative strategy within an advertising, branding, or digital agency, with a proven ability to deliver impactful creative work
  
• Portfolio: A strong body of work that demonstrates conceptual thinking, campaign development, and excellence across multiple formats and platforms
  
• Leadership: Proven ability to take ownership of projects, mentor junior team members, and consistently drive creative excellence
  
• Strategy: Strong understanding of brand building, communication planning, and integrated marketing campaigns, with the ability to translate business objectives into compelling creative solutions
  
• Communication: Exceptional writing and verbal communication skills in English, with proficiency in at least one additional language being an added advantage
  
• Expertise: Deep understanding of one or more industries, coupled with the ability to quickly adapt across diverse categories and brands
  
• Culture: A strong pulse on internet culture, consumer behaviour, social platforms, and emerging trends, with the ability to leverage these insights to create relevant and engaging work
  
• Judgement: Ability to challenge briefs constructively, ask the right questions, and make sound creative decisions backed by strategic thinking
  
• Ownership: Comfortable managing multiple brands, stakeholders, deadlines, and priorities while maintaining a high standard of quality
  
• Mindset: Curious, proactive, collaborative, detail-oriented, and passionate about creating work that delivers meaningful impact
  
• Culture Fit: Embodies the agency's values and actively contributes to strengthening the culture by mentoring others, collaborating effectively, and leading by example.