Creative Strategist – Ad Creatives

Psycho Scaling Studios; New Delhi; On-site; INR 305,000 - 365,000; Full time

Job summary

Psycho Scaling Studios in Delhi seeks a Creative Strategist to develop creative strategies, concepts, hooks, and messaging for advertising campaigns. You will work closely with designers to translate strategies into high-performing ad creatives for Meta and other platforms.

The role requires 2+ years in creative strategy or related fields, with a strong grasp of why creatives work, trend-spotting abilities, and comfort with AI-assisted research and ideation.

Qualifications

• 2+ years of experience in creative strategy, advertising, performance marketing, social media, or a related creative role.
• Strong understanding of how advertising creatives influence attention, engagement, and conversions.
• Ability to articulate why a creative should work beyond aesthetics.
• Experience collaborating with designers and creating detailed creative briefs.
• Familiarity with Meta Ads and the Meta Ad Library is preferred.

Responsibilities

• Develop creative strategies for paid advertising across Meta and other platforms.
• Research brand, audience, competitors, trends to identify opportunities.
• Create creative concepts, hooks, angles, messaging frameworks, and visual directions.
• Define what the creative should communicate and why it will appeal to the audience.
• Develop briefs for designers translating strategy into actionable briefs.
• Identify multiple creative angles for testing (product-focused, emotional, lifestyle, etc.).
• Study existing creatives and trends to improve performance and learnings.
• Design concepts for creative testing and performance marketing.
• Collaborate with designers to produce static ads, carousels, and apparel creatives.
• Leverage AI tools for research, ideation, and concept development.
• Establish testing frameworks and recommend concepts based on campaign results.
• Review performance and steer future directions with data-driven insights.
• Experiment with new visual styles and storytelling formats.
• Maintain branding consistency aligned with campaign objectives.

Skills

Creative strategy

Advertising

Performance marketing

Social media

Trend spotting

Communication

AI tools

Tools

AI tools

Job description

Experience Required - 2+ years

Location - Dwarka, New delhi

Role Overview

We are looking for a Creative Strategist who understands that great advertising starts with a strong creative idea, not just good design. This role will be primarily responsible for developing creative strategies, concepts, angles, hooks, messaging, and creative directions for advertising campaigns, while working closely with designers to turn those strategies into high-performing ad creatives.

Key Responsibilities

• Develop creative strategies for paid advertising campaigns across Meta and other digital platforms.
• Research the brand, target audience, competitors, market trends, and customer behaviour to identify creative opportunities.
• Develop creative concepts, hooks, angles, messaging frameworks, and visual directions for ad campaigns.
• Determine what the creative should communicate, how it should look, and why it should appeal to the target audience.
• Develop creative briefs for graphic designers and ensure the brief translates the strategy clearly.
• Identify different creative angles to test, including product-focused, problem/solution, emotional, lifestyle, educational, social-proof, comparison, trend-led, and offer-driven concepts.
• Analyse existing ad creatives and identify opportunities for improvement.
• Study competitor advertising, Meta Ad Library, social media trends, fashion trends, and emerging creative formats.
• Develop concepts specifically designed for creative testing and performance marketing.
• Work closely with designers to develop static ads, carousels, campaign concepts, apparel creatives, and other visual assets.
• Use AI tools for research, ideation, visual exploration, concept development, and creative experimentation.
• Develop creative testing frameworks and recommend new concepts based on campaign learnings.
• Review creative performance and use available data to inform future creative directions.
• Continuously experiment with new visual styles, storytelling formats, hooks, and creative approaches.
• Maintain a strong understanding of branding while ensuring creatives are aligned with campaign objectives.

Requirements

• 2+ years of experience in creative strategy, advertising, performance marketing, social media, or a related creative role.
• Strong understanding of how advertising creatives influence attention, engagement, and conversions.
• Ability to think beyond "what looks good" and understand why a creative should work.
• Strong understanding of hooks, messaging, consumer psychology, storytelling, and visual communication.
• Experience working with designers and creating detailed creative briefs.
• Strong research and trend-spotting skills.
• Experience in Meta Ads and the Meta Ad Library is preferred.
• Strong understanding of social media, fashion, apparel, D2C, and digital advertising trends is a plus.
• Comfortable using AI tools for creative research and ideation.
• Excellent communication and presentation skills.
• Highly creative, curious, experimental, and commercially minded.

Hiring Details

Budget: ₹30,000 per month

Location: Dwarka Sector 8, New Delhi