Creative Strategist

Ojas Softech; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Ojas Softech in Delhi seeks a creative strategy professional to develop performance-focused concepts for Meta, Google, and YouTube. You will craft hooks, scripts, briefs, and guide on-set shoots to improve hold rate.

You will plan structured A/B tests, read key metrics like CTR, CVR, ROAS, and translate insights into tight creative changes. Proficiency with AI tools for ideation and rapid testing is a plus.

Qualifications

• 4–8 years in Creative Strategy or closely adjacent role, with direct evidence of creative work tied to a metric.
• Portfolio or work-samples link is required — case studies of concepts developed and what changed (CTR, hold rate, ROAS) when tested.
• Data-literate, but data isn't the whole job — used to drive creative decisions, not run the media buy.
• Strong hands-on familiarity with Meta Ads creative formats (feed, Reels, Stories); video-first, script-to-screen experience is a strong plus.
• Bonus: experience in a consumer app, D2C, or subscription business (astrology, wellness, fintech, edtech-app, OTT).
• Bonus: comfortable using AI tools (ChatGPT, Claude, Midjourney, Runway, etc.) for ideation, scripting, or rough creative generation.

Responsibilities

• Develop performance-focused creative strategies and concepts for Meta, Google, and YouTube.
• Write hooks, ad scripts, and creative briefs; direct on-set shoots and creator content to improve hold rate.
• Plan and run structured A/B tests on hooks, CTAs, offers, and creative formats.
• Read CTR, hook rate, hold rate, CVR, CAC, and ROAS data and translate into specific creative changes.
• Use AI-driven video and prompting tools to rapidly test creative angles and cut production turnaround time.
• Audit external agency/freelance deliverables for hook retention, pacing, and native platform feel.
• Research competitor creative and consumer trends, adapting winning formats to the brand.
• Brief and collaborate with designers and video editors you direct, they execute.

Skills

Creative Strategy

Performance Creative

Data-driven decisions

Meta Ads formats

Video-first execution

AI tools for ideation

Tools

ChatGPT

Claude

Midjourney

Runway

Job description

Role & responsibilities

1.)Develop performance-focused creative strategies and concepts for Meta, Google, and YouTube.

2.) Write hooks, ad scripts, and creative briefs; direct on-set shoots and creator content to improve hold rate.

3.) Plan and run structured A/B tests on hooks, CTAs, offers, and creative formats.

4.) Read CTR, hook rate, hold rate, CVR, CAC, and ROAS data and translate it into specific creative changes a new hook, a reworked opening 3 seconds, a different CTA.

5.) Use AI-driven video and prompting tools to rapidly test creative angles and cut production turnaround time.

6.) Audit external agency/freelance deliverables for hook retention, pacing, and native platform feel.

7.) Research competitor creative and consumer trends, adapting winning formats to the brand.

8.) Brief and collaborate with designers and video editors you direct, they execute.

Preferred candidate profile

• 4–8 years in Creative Strategy, Performance Creative, or a closely adjacent role (agency or in-house) — with direct evidence of creative work tied to a metric, not just campaign management.
• A portfolio or work-samples link is required — case studies of creative concepts developed and what changed (CTR, hold rate, ROAS) when tested.
• Data-literate, but data isn't the whole job — used to drive creative decisions, not run the media buy.
• Strong hands-on familiarity with Meta Ads creative formats (feed, Reels, Stories); video-first, script-to-screen experience is a strong plus.
• Bonus: experience in a consumer app, D2C, or subscription business (astrology, wellness, fintech, edtech-app, OTT).
• Bonus: comfortable using AI tools (ChatGPT, Claude, Midjourney, Runway, etc.) for ideation, scripting, or rough creative generation.