Graphic Designer

Firstmeridian Global Services; New Delhi; On-site; INR 400,000 - 650,000; Full time

Job summary

Firstmeridian Global Services is seeking a highly creative Graphic Designer who can craft visuals across performance marketing, brand storytelling, and e‑commerce. Build assets from Meta ads to PDP imagery, video content, and AI‑assisted creations.

You will own design output from concept to execution, collaborating with marketing to translate insights into compelling creatives. A strong portfolio and comfort with rapid iteration are essential.

Qualifications

• 2–5 years of experience in graphic design, preferably within D2C, e-commerce, or performance marketing.
• Strong portfolio showing Meta and digital ad creatives, website banners, PDP imagery, brand campaigns, and video editing.
• Proficiency in Adobe Photoshop, Illustrator, After Effects, Premiere Pro, and Figma.
• Strong understanding of performance marketing principles and conversion‑focused design.
• Ability to handle multiple projects simultaneously in a fast‑paced environment.

Responsibilities

• Design high‑performing creatives for Meta, Google, and other digital platforms.
• Create static, carousel, GIF, and video creatives optimized for conversions and engagement.
• Develop multiple creative variations for testing and scaling campaigns.
• Work closely with the marketing team to translate performance insights into creative concepts.
• Edit short‑form videos for Meta, Instagram Reels, YouTube Shorts, and other platforms.
• Create motion graphics, animated ads, product videos, and UGC‑style edits.
• Repurpose existing content into performance‑driven video assets.
• Leverage AI tools to accelerate creative production and ideation.

Skills

Graphic Design

Branding

Performance Marketing

Video Editing

AI Tools

Tools

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Premiere Pro

Figma

Job description

Graphic Designer / Creative Designer (Brand, Performance Marketing & Video)

Location: Mohan estate, Delhi Badarpur

Experience: 25 Years

Employment Type: Full-Time

About the Role

We’re looking for a highly creative and versatile Graphic Designer who can build compelling visual experiences across performance marketing, brand storytelling, and e-commerce. The ideal candidate should be comfortable creating everything from Meta ad creatives and website banners to PDP imagery, video content, and AI-assisted creative assets.

Key Responsibilities

Performance Marketing

• Design high-performing creatives for Meta, Google, and other digital advertising platforms.
• Create static, carousel, GIF, and video creatives optimized for conversions and engagement.
• Develop multiple creative variations for testing and scaling campaigns.
• Work closely with the marketing team to translate performance insights into creative concepts.

E-commerce & Website Design

• Create website banners, landing page assets, homepage creatives, and promotional campaigns.
• Design PDP images, infographics, comparison charts, feature highlights, and product storytelling visuals.
• Create marketplace and category page creatives.

Brand & Storytelling

• Develop visually compelling content for social media, emailers, website, and brand campaigns.
• Build creative concepts that strengthen brand identity and customer engagement.
• Maintain visual consistency across all customer touchpoints.

Video Editing & Motion Content

• Edit short-form videos for Meta, Instagram Reels, YouTube Shorts, and other digital platforms.
• Create motion graphics, animated ads, product videos, and UGC-style edits.
• Repurpose existing content into performance-driven video assets.

AI-Powered Creative Development

• Leverage AI tools to accelerate creative production and ideation.
• Use AI platforms for image generation, video creation, asset enhancement, background replacement, and content adaptation.
• Stay updated on emerging AI tools and implement them to improve creative efficiency and output quality.

Requirements

• 2–5 years of experience in graphic design, preferably within D2C, e-commerce, or performance marketing.
• Strong portfolio showcasing:
  • Meta and digital ad creatives
  • Website banners and landing pages
  • PDP/product imagery
  • Brand campaigns
  • Video editing and motion graphics work
• Proficiency in:
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Premiere Pro
  • Figma
• Strong understanding of performance marketing principles and conversion-focused design.
• Ability to handle multiple projects simultaneously in a fast-paced environment.

Preferred Skills

• Experience with AI tools such as Midjourney, ChatGPT, Runway, Kling, Veo, Adobe Firefly, or similar creative platforms.
• Experience creating UGC-style content and performance marketing videos.
• Understanding of consumer psychology, CRO principles, and creative testing frameworks.
• Experience working with D2C, fashion, beauty, lifestyle, or consumer brands.

What We’re Looking For

• A designer who combines creativity with business impact.
• Someone who understands both brand building and performance marketing.
• A self-starter who can take ownership of creative output from concept to execution.
• A creator who embraces AI and modern creative workflows to deliver high-quality work at speed.

Portfolio is mandatory. Applications without examples of ad creatives, website designs, PDPs, and video work will not be considered.