Graphic designer

Estelar Cosmetics India Private Limited; Bengaluru; On-site; INR 350,000 - 550,000; Full time

Job summary

Estelar Cosmetics India Private Limited is seeking a Graphic Designer who thrives in a fast-growing B2C/D2C brand environment. You will create high-performing, brand-consistent creatives across Meta ads, social channels, marketplaces and other digital touchpoints.

The role requires turning briefs into multiple strong creative concepts, with speed and a keen eye for typography, color, and brand consistency. Proficiency in Photoshop and AI-enabled workflows is a plus.

Qualifications

• 2-3 years of professional graphic design experience.
• Experience with B2C/D2C brands or performance marketing agencies.
• Strong understanding of Meta advertising creatives.
• Experience designing for e-commerce marketplaces.
• Proficient in Adobe Photoshop and other Creative Cloud tools.
• Comfortable with basic video editing.
• Portfolio demonstrating advertising, social media, e-commerce or D2C work.

Responsibilities

• Create Meta ad creatives for performance campaigns.
• Design social media posts, stories and assets.
• Create marketplace banners and product creatives.
• Adapt winning creatives into multiple formats.
• Edit short-form videos and ad content.
• Collaborate with marketing on launches and campaigns.
• Research competitors and current creative trends.
• Use AI and design tools to boost output and efficiency.

Skills

Graphic design

Social media design

Adobe Photoshop

Video editing

Meta ads

AI tools

E-commerce design

Tools

Adobe Creative Cloud

AI design tools

Job description

We are looking for a Graphic Designer who understands how design works in a fast-growing B2C/D2C brand environment.

This role goes beyond simply making things look good. You will be responsible for creating high-performing, brand-consistent creatives across Meta ads, social media, marketplaces and other digital touchpoints.

The ideal candidate understands consumer-facing design, can work quickly, is comfortable with performance marketing requirements and can turn a brief into multiple strong creative concepts and variations.

Key Responsibilities

• Create Meta ad creatives for performance marketing campaigns, including static ads, carousels and other formats.
• Design social media creatives for Instagram and other brand channels.
• Create marketplace creatives for Amazon, Flipkart, Meesho and other e-commerce platforms.
• Develop creative variations for different products, offers, audiences and campaigns.
• Work closely with the marketing and performance teams to understand campaign objectives and translate them into effective visual communication.
• Maintain and evolve Estelar's visual identity across different platforms.
• Handle basic to intermediate video editing for Reels, ads, product videos and social media content.
• Use AI tools to improve creative ideation, image generation, editing, production speed and overall workflow.
• Work with Adobe Photoshop and other relevant Adobe tools to produce polished, production-ready creatives.
• Manage a high-volume creative pipeline while maintaining quality and consistency.
• Stay updated with current D2C, beauty, fashion and social media creative trends and bring new ideas to the brand.

What We're Looking For

• 2-3 years of professional graphic design experience.
• Prior experience working with a B2C/D2C brand, advertising agency, creative agency or performance marketing agency.
• Strong understanding of Meta advertising creatives and what makes a consumer-facing ad effective.
• Experience designing for e-commerce marketplaces is strongly preferred.
• Good understanding of social media formats, trends and visual communication.
• Comfortable with basic video editing and short-form content.
• Strong proficiency in Adobe Photoshop; knowledge of other Adobe Creative Cloud tools is a plus.
• Comfortable using AI-powered creative tools and willing to experiment with new tools and workflows.
• Ability to work with speed and manage multiple creative requirements simultaneously.
• Strong attention to detail, typography, composition, colour and brand consistency.
• A good understanding of the B2C consumer mindset and how creative can influence clicks, engagement and conversions.
• Strong portfolio demonstrating relevant advertising, social media, e-commerce or D2C work.

What You'll Be Doing Day-to-Day

• Creating and iterating on Meta ad creatives.
• Designing social media posts, stories and campaign assets.
• Creating marketplace banners, product creatives and promotional assets.
• Adapting winning creatives into multiple formats and variations.
• Editing short-form videos and ad content.
• Working with the marketing team on new product launches, offers and campaigns.
• Researching competitors and current creative trends.
• Using AI and design tools to increase creative output and efficiency.

Who Would Be a Great Fit?

You would be a strong fit if you enjoy working in a high-speed B2C environment, understand that design needs to deliver both brand value and business results, and enjoy experimenting with new creative formats and tools.

Experience in beauty, cosmetics, fashion, FMCG, D2C or other consumer brands will be an added advantage.

Portfolio Requirement

Candidates must share a portfolio showcasing relevant work, particularly:

• Meta/performance marketing creatives
• Social media designs
• E-commerce/marketplace creatives
• Video or motion work, if available
• B2C/D2C brand work