Creative Strategist

Rare Ideas; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

A dynamic hospitality brand is looking for a Creative Strategist in Pune, India. This role involves turning on-ground insights into creative concepts, owning the direction and narrative for multiple brands, and ensuring each brand remains distinct and culturally relevant. Candidates should have 2–5 years of experience in brand or content strategy and possess excellent storytelling abilities. This is an exciting opportunity for someone who thrives on creativity and cultural awareness.

Qualifications

• 2–5 years in creative/content/brand strategy.
• Experience creating concepts and briefs (not just execution).
• Ability to handle multiple brands simultaneously.
• Hospitality/F&B/lifestyle experience preferred.

Responsibilities

• Translate weekly brand inputs into campaign ideas.
• Define the creative direction for all content.
• Build and maintain each brand’s core narrative.
• Create clear, detailed creative briefs.

Skills

Strong brief-writing and conceptual thinking

Excellent writing and storytelling ability

Deep understanding of Instagram and content formats

Strong cultural awareness (food, nightlife, lifestyle)

Job description

Regular presence at brand locations required ? CTC: ₹6–9 LPA ? Experience: 2–5 years ? Reports to: Head of Marketing & Brand

About Together Hospitality

Together Hospitality is a multi-brand F&B and lifestyle company building culturally relevant, high-impact brands in the hospitality space. Our focus is on strong storytelling, distinctive brand identities, and consistently high-quality creative output across all platforms.

About the Role

The Creative Strategist is the idea engine of the marketing team—sitting between Brand Managers (inputs) and the production team (execution).

You will:

Turn on-ground insights into strong creative concepts and campaigns

Own the creative direction and narrative for 2–3 brands

Ensure each brand remains distinct, consistent, and culturally relevant

This is a role for someone who is a thinker, storyteller, and writer of ideas .

Requirements

1. Ideation & Creative Direction

Translate weekly brand inputs into campaign ideas, content formats, and stories

Define the creative direction for all content (hooks, formats, angles)

Build content pillars and recurring IPs unique to each brand

Stay on top of trends, culture, and platform behavior

Push back on generic briefs and elevate creative quality

2. Narrative & Copy Ownership

Build and maintain each brand’s core narrative and tone of voice

Write for high-impact moments : launches, campaigns, events, announcements

Develop editorial direction within briefs

Review copy strategically (alignment > just grammar)

3. Briefing & Production Handover

Create clear, detailed creative briefs (concept, format, visual + copy direction)

Collaborate with Copywriters, Designers, and Videographers for seamless execution

Review outputs against briefs and flag deviations early

Maintain a 2–3 week content pipeline across brands

What This Role Does NOT Own

Day-to-day captions (handled by Copywriter)

Design, shooting, or editing (handled by production team)

Ops, events, or collaborations (handled by Brand Managers)

Creative Quality (30%) – Original, distinct, high-quality concepts

Content Consistency (20%) – Planned, non-repetitive, always ahead

Brand Narrative (20%) – Strong, documented, evolving brand identity

Performance Contribution (15%) – Engagement-driven, insight-led improvements

What We’re Looking For

Experience

2–5 years in creative/content/brand strategy

Experience creating concepts and briefs (not just execution)

Ability to handle multiple brands simultaneously

Hospitality/F&B/lifestyle experience preferred

Skills

Strong brief-writing and conceptual thinking

Excellent writing and storytelling ability

Deep understanding of Instagram and content formats

Strong cultural awareness (food, nightlife, lifestyle)

Mindset

Curious and constantly exploring new ideas

Strong point of view on creative quality

Thinks in stories, not just posts

Comfortable working at pace

What Sets You Apart

Portfolio with both strategy + writing work

Ability to clearly differentiate brand identities

Experience building campaign narratives or content IPs

Personality Fit

Curious, opinionated, and culturally plugged-in

Strong sense of taste and storytelling

Comfortable switching between multiple brand voices

Collaborative and not overly attached to ideas