Copywriter

Rare Ideas; Pune District; On-site; INR 400,000 - 700,000; Full time

Job summary

A leading hospitality company is seeking a skilled Copywriter to craft engaging narratives for five unique brands. This role requires a candidate with 2-5 years of experience in writing and social media content. You will be responsible for maintaining distinct voices across brands and delivering culturally relevant and engaging copy. Ideal candidates will have a strong background in hospitality or lifestyle, and a portfolio demonstrating diverse writing styles is required. Join a team where your creativity will directly influence brand communication.

Qualifications

• 2-5 years of experience in copywriting/content roles.
• Experience managing multiple brand voices.
• Strong understanding of hospitality or lifestyle industry.

Responsibilities

• Write engaging social media captions for multiple brands.
• Deliver consistent tone of voice across all content.
• Create campaign and event promotional copy.

Skills

Social media writing

Brand voice consistency

Natural writing

Cultural understanding

Fast output

Job description

CTC: ₹4 - 7 LPA Experience: 2-5 years Reports to: Creative Director Scope: Across all 5 brands

About Together Hospitality

We operate culture-driven restaurants and bars including Elephant & Co., Cobbler & Crew, Juju, Gather, and Izipizi Street. Each brand has a distinct voice, audience, and cultural space. We care deeply about how our brands sound, not just how they look.

About the Role

This is not a caption-writing role.

As a Copywriter at Together Hospitality, you are the voice builder behind five distinct brands. You shape how each brand sounds across every touchpoint - from Instagram captions and menus to event pages, campaigns, and in-venue communication.

You will:

Write at scale across multiple brands without blending voices

Translate strategic briefs into sharp, effective language

Maintain clarity, consistency, and cultural depth in everything written

Important Note on Writing & AI

This role requires a genuine writer .

We are not looking for AI-assisted writing. All thinking, ideation, and writing must come from you — your instinct, your craft, your understanding of language.

If you rely on AI tools to write, this role will not be a fit.

Requirements

Key Responsibilities

1. Social Media & Captions

Write captions across all brands (posts, reels, carousels, stories)

Maintain distinct tone of voice for each brand

Create copy that engages, communicates, and evokes — not just describes

Deliver consistently within tight content timelines

Execute briefs from Creative Strategists with clarity and craft

Write hashtag strategies and story copy (polls, Q&As, etc.)

Flag unclear briefs or weak concepts proactively

2. Brand Voice Ownership

Own tone of voice documentation for all brands

Act as the final checkpoint for voice consistency

Build and maintain vocabulary, tonality, and writing guidelines

Onboard freelancers and team members on brand voice

Develop deep understanding of each brand’s identity and audience

3. Campaigns, Events & Collateral

Write event names, descriptions, and promotional copy

Create campaign copy for launches, menus, and IPs

Write menu and food descriptions that drive ordering intent

Develop copy for print, signage, packaging, and in-venue touchpoints

Write WhatsApp broadcast communication

Collaborate with designers for copy-layout integration

4. Cultural Depth & Research

Stay culturally curious — food, language, hospitality, design

Build deep context for each brand’s space (cocktails, cuisines, ethos)

Track evolving language trends on social media

Maintain a personal reference bank of strong writing

What This Role Does NOT Own

Campaign concepts or creative direction (Creative Strategists)

Brand narrative strategy (Creative Strategists)

Design and visual direction (Creative Director & Designers)

1. Voice Consistency & Brand Distinction (30%)

Clear differentiation across all 5 brand voices

Human, natural, non-generic writing

Strong first-draft approval rate

2. Caption Quality & Timeliness (25%)

Consistent improvement in writing quality

Thoughtful, high-quality campaign language

Menu copy that drives orders

Seamless integration with design

4. Cultural Depth & Authenticity (15%)

Writing reflects real understanding of each brand

Strong, human voice in all outputs

Clear, efficient execution of briefs

Proactive communication on quality gaps

Strong collaboration with design and strategy teams

What We’re Looking For

Experience

2–5 years in copywriting/content roles

Experience handling multiple brand voices

Strong social media writing experience

Hospitality / F&B / lifestyle background preferred

Writing Skills

Natural, human, voice-driven writing

Ability to handle multiple distinct tones

Fast, high-quality output at volume

Writes to make people feel — not just inform

Mindset

Deeply curious about culture and language

Writes from understanding, not approximation

Takes ownership and pride in every sentence

Does not rely on AI for thinking or writing

What Sets You Apart

Portfolio with clearly distinct brand voices

Experience writing menus or food descriptions

Ability to explain writing decisions and choices