Digital Strategist

Rare Ideas; Pune District; Hybrid; INR 500,000 - 800,000; Full time

Job summary

A hospitality group is seeking a Digital Strategist to own the Instagram presence for multiple brands. This role requires 2–4 years of digital/social strategy experience with strong visual judgment and the ability to manage community growth. Responsibilities include content calendar management, performance tracking, and ensuring brand consistency across all posts. The ideal candidate should possess a deep understanding of Instagram's features and tools, and a commitment to creating engaging and relevant content.

Qualifications

• 2–4 years in digital/content/social strategy, preferably Instagram focused.
• Experience managing multiple brands with demonstrated growth or performance impact.
• Deep understanding of Instagram's formats and algorithm.

Responsibilities

• Own and manage the content calendar for various brands.
• Define strategic content mix and platform strategy.
• Track performance metrics and provide actionable insights.

Skills

Instagram management

Content strategy development

Community building

Visual judgment

Job description

Requires presence across brand locations

CTC: ₹5–8 LPA, Experience: 2–4 years, Reports to: Head of Marketing & Brand, Open Roles: 2

Brand Split: DS1: Elephant & Co · Cobbler & Crew; DS2: Juju · Gather · Izipizi Street

About the Role

The Digital Strategist at Together Hospitality is a hybrid role — part strategist, part storyteller, part visual thinker, part platform obsessive. You own how your brands show up and grow on Instagram. This is not a distance-from-execution role; you understand the platform hands‑on, have strong visual judgement, and can assess whether a piece of content is on‑brand, platform‑native, and worth posting.

You sit between strategy and execution: receive direction from the Creative Director, translate it into platform‑ready output, and ensure everything going live is aligned with both brand and performance goals. We are a creative‑first hospitality group. Generic content is not acceptable. Every post must do something — build awareness, drive footfall, earn shares, grow community, or keep the brand culturally relevant.

Responsibilities

• Own the content calendar for your brands.
• Define the content mix (awareness, events, community, culture).
• Set platform strategy — formats, frequency, and direction.
• Identify content gaps and opportunities.
• Bring inspiration from outside hospitality (fashion, music, DTC, creators).
• Stay ahead of algorithm changes, trends, and formats.
• Understand what performs — shares, saves, reach, engagement.
• Use Instagram tools strategically (reels, collabs, stories, highlights).
• Apply platform‑native thinking to all content.

Visual Quality & Brand Consistency

• Act as the first quality filter before content reaches the Creative Director.
• Ensure all content is on‑brand and visually aligned.
• Spot issues in typography, layout, colour, and composition.
• Give clear, actionable feedback to improve output.
• Reduce dependency on the Creative Director for everyday visual decisions.

Content Storytelling & Brand Voice

• Shape how each brand’s story unfolds over time.
• Write for key moments — launches, campaigns, events.
• Ensure content feels authentic, not over‑curated.
• Push back on anything generic or derivative.
• Build a feed that feels like a coherent narrative, not random posts.

Content That Achieves Brand Goals

• Align every piece of content to a clear objective.
• Work with Brand Managers on monthly goals.
• Track whether content is actually delivering results.
• Champion shareable, saveable, meaningful content.

WhatsApp Community & AI

• Build and manage WhatsApp community strategy.
• Define what makes the community valuable and worth staying in.
• Ensure communication feels exclusive, not broadcast‑driven.
• Use AI tools for research, ideation, and optimisation.
• Bring AI and platform learnings to the team regularly.

Performance & Reporting

• Own weekly performance tracking (growth, reach, engagement, saves, shares).
• Provide actionable insights, not just reports.
• Align organic strategy with paid marketing.
• Track competitor and industry activity.

What This Role Does NOT Own

• Posting, scheduling, or community replies (Social Media team).
• Final visual sign‑off (Creative Director).
• Paid media (Performance Marketing team).

How You’ll Be Measured (KRAs)

• Instagram Growth & Community – Meaningful audience growth and engagement.
• Content Performance – Work drives shares, saves, and real outcomes.
• Visual Quality – Strong on‑brand filtering before CD review.
• Brand Storytelling – Cohesive, distinctive brand presence.
• Platform & AI Intelligence – Proactive learning and application.

What We’re Looking For

Experience

• 2–4 years in digital/content/social strategy (Instagram‑first).
• Experience managing multiple brands.
• Demonstrated community growth or performance impact.

Platform & Visual Skills

• Deep understanding of Instagram (formats, algorithm, behaviour).
• Strong visual judgement — can identify what works and what doesn’t.
• Familiarity with Instagram’s native tools and editing.
• Ability to think about a brand’s presence holistically.