Concept Writer

Dechcept; Surat; On-site; INR 167,000 - 391,000; Full time

Job summary

Dechcept in Surat, India is seeking a Creative Strategist who excels in ideation and execution. You will translate brand objectives into campaigns and oversee multiple brands, guiding junior creatives from concept to final output.

You will lead strategy, scripting, production oversight, and client presentations while collaborating with cross-functional teams to deliver high-impact work on schedule.

Qualifications

• Strong execution from concept to final deliverable.
• Excellent written and verbal communication for client pitches.
• Brand development across multi-channel marketing.
• Client and stakeholder management at high-profile levels.
• Commitment to ongoing professional development in design or marketing.
• Negotiation, project management, and leadership skills.
• Deadline-driven with high-quality output.

Responsibilities

• Develop and execute creative strategies for brands across industries.
• Own campaigns from ideation to execution.
• Lead and mentor a team of 2–4 junior creatives.
• Present ideas to clients with clarity and confidence.
• Drive award-worthy creative work and apply for industry awards.
• Collaborate with Integrated Solutions Team for seamless execution.
• Guide designers and content creators to align with brand vision.
• Manage production and timelines end-to-end.
• Research brands, competitors, and target audiences.

Skills

Copywriting

Storytelling

Brand Positioning

Brand Identity

Job description

1-4 Years Experience | ₹15,000-35,000 | Full time | WFO | Surat, Gujarat

Job Overview

We are looking for a Creative Strategist who excels in both ideation and execution. This role requires a strategic thinker with a strong creative mindset, capable of translating brand objectives into compelling campaigns while ensuring flawless execution. The ideal candidate will oversee multiple brands across industries, manage a team of junior creatives, and work closely with internal stakeholders to bring ideas to life from concept to final execution.

Key Responsibilities

• Campaign Strategy & Execution: Develop and execute creative strategies for brands across various industries, ensuring alignment with business goals and audience insights.
• End-to-End Ownership: Take complete ownership of campaigns, from ideation and scripting to execution, ensuring all creative work meets high-quality standards.
• Team Leadership & Direction: Manage and mentor a team of 2-4 junior creatives, providing clear direction and ensuring smooth execution of ideas.
• Client Communication & Presentations: Present creative strategies, scripts, and campaign ideas to clients with clarity and confidence, ensuring alignment with their vision.
• Award-Worthy Creative Execution: Drive the team to produce high-impact, award-worthy creative work and actively participate in applying for industry awards.
• Cross-Functional Collaboration: Work closely with the Integrated Solutions Team (account planning & client servicing) to ensure seamless execution of creative tasks.
• Visual & Content Direction: Provide guidance to designers and content creators to ensure the final output aligns with the brand’s creative vision.
• Project Management & Timelines: Set practical, realistic timelines that allow for ideation, refinement, and timely delivery of all creative assets.
• Production Oversight: Be actively involved in all stages of production, from conceptualization to final execution, whether for events, shoots, digital content, or other brand assets.
• Brand & Market Research: Conduct in-depth research on brands, competitors, and target audiences to develop relevant, impactful creative solutions.

Job Requirements

• Strong Execution Skills: Ability to take an idea from concept to completion with precision and attention to detail.
• Excellent Communication: Strong verbal and written skills to articulate creative concepts and present them effectively to clients and stakeholders.
• Brand Development Expertise: Knowledge of building and evolving brand identities through multi-channel marketing.
• Client & Stakeholder Management: Comfort in handling high-profile clients and collaborating with internal teams to align creative direction.
• Continuous Learning: Evidence of participation in professional development related to graphic design, content marketing, or social media.
• Business & Leadership Acumen: Strong skills in negotiation, project management, and leadership to drive creative excellence.
• Detail-Oriented & Deadline-Driven: Ability to maintain high-quality output while meeting client goals within set timelines.

Required Skills

• Copywriting & Storytelling
• Brand Positioning & Identity Development