Creative Manager

Humour Me; New Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Humour Me, a pioneering content creation company, is hiring a Creative Manager - Copy who lives and breathes social. You will own daily content output, ensure the voice stays on-brand, and drive results at scale across Instagram and YouTube.

You’ll write platform-native copy for reels, carousels, captions, and scripts, while collaborating with production and analytics teams to optimize hooks, pacing, and retention in a fast-paced environment.

Qualifications

• 4–5 years of experience in digital-first agencies, content studios, or social-led teams.
• Proven experience writing high-performing social content at scale.
• Strong understanding of Instagram and YouTube content ecosystems.
• Comfortable working in fast-paced, high-output environments.

Responsibilities

• Writes platform-native copy across reels, shorts, carousels, captions, scripts, and campaigns.
• Owns daily content output and ensures consistency and quality at scale.
• Drives performance via hooks, pacing, and narrative structures.
• Collaborates with production and design to execute content efficiently.
• Protects brand tone and messaging across all content.

Skills

Content writing

Social media strategy

Platform-native copywriting

Performance thinking

Brand voice management

Content scaling

Job description

Company Description

Humour Me is a pioneering content creation company specializing in branded communication and entertainment, redefining the future of advertising. Bridging creativity with strategy, we create multi-format, multi-genre content to engage audiences and reshape brand communication. By collaborating directly with leading artists and creative talents, we achieve premium production values that set our work apart. With a philosophy centered on Imagination, Creation, and Expression, our mission is to deliver innovative ideas, build captivating narratives, and distribute content effectively to maximize audience connection and minimize media costs.

Role Overview

We’re looking for a Creative Manager - Copy who lives and breathes social. Someone who understands how content travels, why people stop scrolling, and how writing directly impacts AWT, shares, saves, and brand recall. This is not a pure ideation role. It’s an ops + strategy heavy position - owning daily content output, ensuring consistency, and driving results at scale. You’ll make sure content is sharp, on-brand, and high-performing.

Roles & Responsibilities

Content Ideation & Writing

• Writes platform-native copy across reels, shorts, carousels, captions, scripts, and campaigns.
• Thinks in hooks, pacing, and payoff—writes for retention, not just cleverness.
• Understands how language, tone, and structure influence watch time and engagement.
• Maintains brand voice consistency while adapting to evolving content formats.

trategy & Performance Thinking

• Obsesses over performance metrics- AWT, shares, saves, retention, engagement.
• Uses performance data to refine hooks, formats, and narrative structures.
• Works with Analytics and Strategy teams to translate insights into better writing.
• Writes with platform behaviour in mind (Instagram and YouTube).

Content Operations & Scale

• Manages high-volume content output without compromising quality or clarity.
• Ensures messaging consistency across daily content, series, and campaigns.
• Works closely with production and design to execute content efficiently.
• Owns timelines, revisions, and delivery for assigned brands or creators.

Brand Thinking & Ownership

• Takes end-to-end ownership of content outcomes- not just copy delivery.
• Protects brand tone, messaging, and positioning across all content.
• Proactively flags gaps, opportunities, and inconsistencies.

Your Experience

• 4-5 years of experience in digital-first agencies, content studios, or social-led teams.
• Proven experience writing high-performing social content at scale.
• Strong understanding of Instagram and YouTube content ecosystems.
• Comfortable working in fast-paced, high-output environments.

Must-Have Mindset

• A writer of today who understands modern content consumption patterns.
• Lives and breathes social content.
• Outcome-focused and accountable for performance, not just output.
• Diligent about quality, consistency, and follow-through.
• Enjoys building systems and processes that help content scale.