Creative Strategist

AAYUSH WELLNESS LIMITED; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Creative freedom

High ownership

Large-scale campaigns

Growth-focused culture

Job summary

Aayush Wellness Limited is seeking a highly creative Creative Strategist to drive performance-driven content across Meta, YouTube and organic social channels. You will craft hooks, scripts and messaging that boost engagement, brand recall and sales, while aligning with wellness and consumer-brand goals.

You will work with performance marketing and design teams to execute scalable campaigns, test new formats, and track key metrics to optimize results.

Qualifications

• Proven ability to create high-converting ad copies and hooks.
• Strong copywriting and storytelling for social platforms.
• Experience with Meta Ads, YouTube Ads and direct-response campaigns.
• Familiar with D2C, wellness or consumer brands.
• Data-driven with creative thinking.

Responsibilities

• Develop high-converting creative strategies for Meta and YouTube ads.
• Plan and execute engaging organic social content for Instagram, Facebook, YouTube.
• Create persuasive ad copies, hooks, scripts, captions and messaging.
• Develop concepts and angles for direct-response campaigns.
• Write copy for ads, reels, landing pages and social content.
• Ideate viral formats, trend-based reels and UGC concepts.
• Research customer pain points, buying behavior, competitors and trends.
• Collaborate with performance marketing and design/video teams.
• Analyze metrics like CTR, Hook Rate, Watch Time, ROAS and CPA.
• Test new formats, scripts, hooks, and messaging.
• Coordinate shoots, creator collaborations and production workflows.
• Maintain content calendars and campaign timelines.

Skills

Performance creatives

Direct response

Copywriting

Creative writing

Ad frameworks

Social storytelling

Campaign messaging

UGC concepts

Data-driven mindset

Tools

Video editing basics

Job description

Location: Goregaon East, Mumbai Employment Type: Full-Time / 6 days working

About Us

Aayush Wellness Limited is a fast-growing wellness and preventive healthcare brand focused on nutraceuticals, wellness supplements, healthcare services, and Ayurveda-backed products. We are building a strong D2C and digital-first brand presence through high-converting performance marketing, engaging social media content, and innovative storytelling.

Role Overview

We are looking for a highly creative and performance-driven Creative Strategist who understands consumer psychology, direct-response marketing, copywriting, performance creatives, and social media storytelling. The ideal candidate should have strong knowledge of ad frameworks, hooks, messaging angles, creative writing, organic social media content, and conversion-focused campaigns across Meta, Instagram, YouTube, and other digital platforms. This role requires someone who can think beyond aesthetics and create compelling content and creatives that drive engagement, brand recall, community growth, leads, and sales.

Key Responsibilities

• Develop high-converting creative strategies for Meta Ads, YouTube Ads, and digital campaigns
• Plan and execute engaging organic social media content strategies for Instagram, Facebook, YouTube, and other platforms
• Create compelling ad copies, scripts, hooks, taglines, captions, and performance-driven messaging
• Develop ad concepts, messaging angles, and creative frameworks for direct-response campaigns
• Write engaging and persuasive copy for ads, reels, campaigns, landing pages, and social media content
• Ideate viral content formats, trend-based reels, UGC concepts, and storytelling-based creatives
• Research customer pain points, buying behavior, competitors, and market trends
• Work closely with performance marketing and design/video teams to execute winning campaigns
• Analyze ad and social media performance metrics such as CTR, Hook Rate, Watch Time, Engagement Rate, ROAS, CPA, etc.
• Continuously test new creative formats, scripts, hooks, and audience messaging
• Coordinate shoots, creator collaborations, influencer content, and production workflows
• Maintain content calendars and ensure timely campaign execution

Preferred Skills & Experience

• Strong understanding of performance creatives and direct-response advertising
• Excellent copywriting and creative writing skills
• Ability to write persuasive ad copies, hooks, scripts, CTAs, captions, and campaign messaging
• Strong understanding of Instagram, YouTube, and social media content trends
• Hands-on knowledge of ad frameworks, consumer psychology, storytelling, and organic content strategies
• Understanding of Meta Ads ecosystem and performance marketing fundamentals
• Experience in D2C, wellness, healthcare, skincare, supplements, or consumer brands preferred
• Ability to identify winning creative angles and scale successful campaigns
• Familiarity with UGC content trends, reels, and viral short-form content
• Basic understanding of video editing and creative production workflows is an advantage
• Data-driven mindset with strong creative thinking abilities

Preference Will Be Given To Candidates Who

• Understand performance marketing and conversion-focused creatives
• Have worked on direct-response ads and scaling campaigns
• Can independently create strong ad copies, scripts, messaging angles, and social media content
• Have experience handling both paid and organic social media strategies
• Have experience with wellness, healthcare, supplements, or D2C brands
• Are updated with current social media trends and viral content formats

Why Join Us?

• Opportunity to work with a fast-growing wellness and healthcare brand
• High ownership and creative freedom
• Exposure to large-scale digital campaigns and performance marketing
• Collaborative and growth-focused work culture
• Opportunity to build impactful consumer-facing campaigns