Creative Strategist

30 Sundays; Gurugram District; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hands-on Meta performance marketing

Job summary

30 Sundays is seeking a Performance Creative Strategist for Instagram in Gurugram. The role combines growth marketing with creative content leadership, focusing on data-driven experiments, Reels-first formats, and collaboration with in-house teams and external agencies.

You will own the testing framework, design content strategies for Instagram, and optimize CAC while scaling leads in line with sales requirements.

Qualifications

• 3–5 years in growth or performance marketing, ideally D2C or consumer brands.
• Genuine analytical spine; you structure tests and understand results.
• You bring a real creative mindset and opinions on ad effectiveness.
• Open-minded, low-ego; ready to learn and contribute in a fast-paced team.
• Evidence beats pedigree; the assignment will reflect your capability.

Responsibilities

• Own the experimentation system with hypotheses, one-variable tests, and learning ledger.
• Content strategy for Instagram: pillars, formats, and mix; reels first, then carousels.
• Content design and production: write content or collaborate with in-house creators and agencies.
• Analysis and agency coordination: measure what works and optimize CAC while scaling leads.
• Down-funnel optimization to reduce CAC while meeting sales-driven lead goals.

Skills

Growth Marketing

Performance Marketing

Analytical Skills

Creative Thinking

Content Strategy

Education

Degree from a tier-1 institute

Job description

Performance Creative Strategist — Instagram

Experience: 3–5 years | Reports to: Head of Marketing | Location: Gurugram, Sector 44 | Schedule: 6 days a week, hybrid

About 30 Sunday

sWe are an AI-native holiday planning and booking platform built primarily for couples — honeymoons, anniversaries, and the trips people save up for years to take. We plan and book across Bali, the Maldives, Thailand, Vietnam, Sri Lanka, Mauritius and more, with genuine price transparency, hotels rated 8+ and no tourist traps. We stay with our couples on the trip itself through our app

.We are rated 4.6 on Google. We are a team of IIT-IIM alums with previous work experience of BCG, Apple, Flipkart, Uber, Shuttl and more. In July 2026 we raised ₹61 crore (Series A) led by Bessemer Venture Partners. A meaningful share of that capital is going into brand and marketing — which is exactly why this role exists

.About the ro

t.What you will

• ownThe experimentation sysystem - hypotheses, one variable at a time, pre-committed decision rules and kill criteria, and a written learning ledger that survives any single campa
• ignContent strategy for Instagram - pillars, formats and the mix. Reels first, then carousels, then stat
• icsContent design and production - you write them or leverage the content studio i.e. in-house creators and creative agen
• cy.Analysis and agency coordination - fail fast, learn faster but never without data. Analysis of what works and what not and then doubling down on what works. Manage the performance marketing agency to drive the results at sca
• le.Ultimate results - downfunnel optimization to reduce CAC while scaling up the leads as per sales team requireme

What we are looking

• for3–5 years in growth or performance marketing, ideally D2C, consumer or a high-consideration cate
• goryGenuine analytical spine. You are comfortable in the numbers, you structure a test properly, and you know why a result you like might still be n
• oiseA real creative bend. You have opinions about why an ad works. You notice ho
• oks.Open-minded and low-ego. You will be learning a craft here, and the best hook in the room may come from a 23-year-old cre
• atorA degree from a tier-1 institute, not a requirement we are super rigid about. Evidence beats pedigree in the assignment s

Nice to

• haveHands-on Meta performance marketing experi