Content Strategist

Digitea; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

High-energy creative environment

Mentorship from industry leaders

Clear growth path to leadership roles

Job summary

A digital content agency in Mumbai is seeking a Content Strategist to develop impactful social media content for top brands across India and UAE. In this role, you will create monthly strategies, analyze trends, and refine storytelling techniques. The ideal candidate has over three years of hands-on experience, with a strong understanding of content virality and analytics. You will thrive in a dynamic environment and receive mentorship to grow into lead roles.

Qualifications

• More than 3 years of hands-on experience in social media content.
• Excellent command of English with storytelling clarity.
• Ability to analyze content performance metrics.

Responsibilities

• Develop monthly content strategies and topic banks.
• Write sharp, impactful scripts for different platforms.
• Collaborate closely with teams to refine concepts.

Skills

Social media content creation

Storytelling

Content analytics

Research and data analysis

Job description

We’re looking for a social media brain. Someone who understands what makes people stop scrolling. Someone who studies how creators, brands, and founders build communities through content.

At DigiTea, you’ll conceptualize, research, and script high-performing content for Instagram, YouTube, and LinkedIn, from idea to execution. You’ll decode viral patterns, build storyboards for creators and brands, and bring original, scroll-stopping ideas to life.

• Develop monthly content strategies and topic banks aligned with brand voice and positioning.
• Conduct deep research on trends, competitors, and content performance to fuel new ideas.
• Translate insights from data, psychology, and social trends into actionable content frameworks.

Creative Ideation

• Ideate original reel topics, video hooks, and series concepts for different industries.
• Brainstorm storytelling formats that fit short-form, long-form, and platform-specific narratives.
• Collaborate closely with founders, creators, and the creative team to refine the final concept.

Scriptwriting & Structuring

• Write sharp, impactful, and platform-tailored scripts for reels, YouTube, and branded videos.
• Ensure the flow matches tone, camera performance, and retention structure (hook–build–drop–CTA).
• Stay ahead of Instagram, YouTube, and LinkedIn algorithm shifts, creator trends, and audience behavior.
• Analyze what’s working across top creators and brands — and adapt those learnings intelligently.
• Work directly with editors, designers, and production teams to ensure idea-to-output quality.
• Collaborate with VPs and strategists to convert briefs into creative direction documents.

What We’re Looking For

• More than 3 years of hands-on experience in social media content (brand, agency, or creator side).
• A deep understanding of content formats, hooks, virality, and storytelling.
• You regularly follow top creators, marketing pages, and trends — and analyze why content works.
• Excellent command of English and storytelling clarity in both short and long form.
• Basic knowledge of content analytics and performance metrics (retention, reach, watch rate).
• Ability to research fast, think sharp, and present ideas clearly to the creative and production team.

Bonus Skills

• Experience with scripting or directing video content.
• Understanding of brand positioning, tone, and persona design.
• Ability to visualize how ideas can be executed creatively on camera.

What You’ll Get

• A high-energy, creative environment where every day is different.
• The opportunity to create content for top brands, founders, and influencers across India & UAE.
• Direct mentorship from a team shaping India’s creator economy through real content performance.
• Clear growth path into Lead Strategist / Creative Director roles.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing, Public Relations, and Writing/Editing

Industries

Marketing Services

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