Content Strategist

Whereuelevate; Greater Noida; On-site; INR 600,000 - 800,000; Full time

Job summary

The Whereuelevate team is seeking a creative and execution-focused Content Strategist to plan, create, and optimize content across social media, blogs, campaigns, and brand initiatives to drive engagement and user acquisition.

You will lead content calendars, storytelling across platforms, and ensure consistent brand voice while collaborating with designers and editors to produce high-quality assets for education, careers, and student communities.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, English, Business, or related field.
• Strong portfolio or internships (freshers) are encouraged to apply.
• Experience in education, hiring, startups, or student communities is a plus.

Responsibilities

• Develop monthly and campaign-based content calendars aligned with marketing goals.
• Plan storytelling across Instagram, LinkedIn, YouTube, blogs, and landing pages.
• Ensure consistent brand voice, tone, and positioning.
• Write engaging social media posts, captions, carousels, reels scripts, blogs, and website copy.
• Collaborate with designers and video editors for high-quality creatives.
• Create education + career-focused narratives that resonate with students and early professionals.
• Track engagement, reach, saves, clicks, and conversions.
• Improve content using SEO, trends, and audience insights.
• Run A/B tests on hooks, formats, and CTAs.
• Support hackathon launches, hiring campaigns, webinars, and partnerships with content.
• Build thought-leadership content for founders and brand pages.
• Contribute to community growth and user acquisition.

Skills

Content Writing

Storytelling for Gen-Z

Social Media Planning

SEO Basics

CTA Copywriting

Analytics Understanding

Education

Bachelor’s degree in Marketing, Mass Communication, English, Business or related field

Strong portfolio or internships (freshers)

Tools

Canva

Notion

Google Docs

Content scheduling tools

Job description

We are looking for a creative and execution-focused Content Strategist who can plan, create, and optimize content across social media, blogs, campaigns, and brand initiatives to drive engagement, community growth, and user acquisition.

This role is ideal for someone passionate about education, careers, Gen-Z storytelling, and digital growth.

Key Responsibilities

• Develop monthly and campaign-based content calendars aligned with marketing goals.
• Plan storytelling across Instagram, LinkedIn, YouTube, blogs, and landing pages.
• Ensure consistent brand voice, tone, and positioning.

Content Creation & Execution

• Write engaging social media posts, captions, carousels, reels scripts, blogs, and website copy.
• Collaborate with designers and video editors for high-quality creatives.
• Create education + career-focused narratives that resonate with students and early professionals.

Performance & Optimization

• Track engagement, reach, saves, clicks, and conversions.
• Improve content using SEO, trends, and audience insights.
• Run A/B tests on hooks, formats, and CTAs.

Campaign & Brand Support

• Support hackathon launches, hiring campaigns, webinars, and partnerships with content.
• Build thought-leadership content for founders and brand pages.
• Contribute to community growth and user acquisition.

Required Skills

Must Have

• Strong writing and storytelling ability (English required; Hindi is a plus).
• Understanding of social media platforms and content formats.
• Basic knowledge of SEO, hashtags, and content optimization.
• Creativity with reels, carousels, and trend-based content.
• Ability to work in a fast-paced startup environment.

Good to Have

• Experience with Canva, Notion, Google Docs, or content scheduling tools.
• Exposure to education, hiring, startups, or student communities.
• Basic understanding of analytics tools (Instagram Insights, LinkedIn Analytics, etc.).

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, English, Business, or related field.
• Freshers with strong portfolios or internships are encouraged to apply.

What You’ll Gain

• Hands-on exposure to startup marketing and brand building.
• Opportunity to work on national-level hackathons and hiring campaigns.
• Fast learning, ownership, and career growth in content & marketing.
• A chance to help build India’s skill-first career ecosystem.

Skills required

• Content Writing & Copywriting
• Caption & Short-form Script Writing
• Storytelling for Gen-Z / Student Audience
• Platform Knowledge
• Instagram & LinkedIn Content Planning
• Reels / Carousel Content Ideation
• Hashtag & Trend Research
• Basic SEO & Keyword Optimization
• Google Docs / Sheets / Notion
• Content Calendar Planning
• Basic Analytics (Instagram Insights
• LinkedIn Analytics)
• Audience Research & Engagement Strategy
• CTA Writing & Conversion-focused Copy
• Campaign Content Support
• Video Script Writing
• Email Marketing Content

All available locations