CPI/CPA Specialist – Performance Marketing

Nomadzdigital; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Opportunity to work on global performance campaigns

Dynamic and fast-paced environment

Career growth opportunities

Job summary

Nomadzdigital is seeking an experienced CPI/CPA Specialist to join our Performance Marketing team in Gurugram, India. The role involves managing campaigns across international markets, optimizing performance through extensive analysis, and handling publisher relationships.

The ideal candidate will possess over 3 years of experience in Affiliate Marketing, with strong skills in campaign optimization and analytics. The position provides an opportunity for career growth and exposure to leading advertisers.

Qualifications

• 3+ years in Affiliate/Performance Marketing.
• Good understanding of mobile attribution and user acquisition.
• Experience managing international campaigns.

Responsibilities

• Manage and optimize CPI, CPA, and retargeting campaigns.
• Monitor campaign performance and maintain KPIs.
• Analyze campaign metrics for performance reporting.

Skills

Affiliate/Performance Marketing

CPI+CPA

Mobile Attribution

Data Analysis

Communication Skills

Tools

Appsflyer

Adjust

Branch

Affise

Google Analytics

Job description

CPI/CPA Specialist (International Markets & Retargeting)

We are looking for an experienced CPI/CPA Specialist to join our Performance Marketing team. The candidate will be responsible for managing and scaling campaigns across international markets, with a strong focus on campaign optimization, publisher management, attribution tracking, and performance analysis.

The ideal candidate should have hands‑on experience working with affiliate/mobile performance campaigns, media buying teams, publishers, and tracking platforms across Tier-1 and global geographies.

Key Responsibilities

• Manage and optimize CPI, CPA, and retargeting campaigns across international markets including US, CA, EU, UK, LATAM, and SEA.
• Monitor campaign performance and drive scale while maintaining KPIs, ROAS, and quality benchmarks.
• Handle publisher onboarding, relationship management, and traffic quality monitoring.
• Analyze campaign metrics including installs, CTR, CVR, CTIT, retention, attribution performance, and post‑install events.
• Coordinate with internal team and publishers for campaign scaling, troubleshooting, and performance improvements.
• Optimize campaigns basis device, OS, geo, creatives, audience segments, and publisher‑level performance.
• Identify and mitigate fraudulent or low‑quality traffic sources.
• Ensure smooth tracking setup, postback integrations, and attribution flow.
• Maintain regular reporting and actionable insights on campaign health and publisher performance.

Required Skills & Experience

• 3+ years of hands‑on experience in Affiliate/Performance Marketing with strong exposure to CPI+CPA.
• Good understanding of mobile attribution, user acquisition, and retargeting ecosystem.
• Strong exposure to International Publishers.
• Experience managing international campaigns and publishers.
• Strong analytical, optimization, and troubleshooting skills.
• Understanding of fraud detection and traffic quality parameters.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast‑paced, performance‑driven environment.

Preferred Platforms & Tools

Attribution / Tracking Platforms

• Appsflyer
• Adjust
• Branch

Affiliate & Tracking Platforms

• Affise
• HasOffers
• Impact

Analytics & Reporting

• Excel / Google Sheets
• Google Analytics

What We Offer

• Opportunity to work on global performance campaigns.
• Exposure to leading international advertisers.
• Dynamic and fast‑paced growth environment.
• Career growth opportunities within the Performance Marketing ecosystem.