Account Manager - Web Marketing

Adcanopus Digital Media Pvt Ltd; Bengaluru; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Fast-paced environment

Data-driven culture

Cross-team collaboration

Job summary

Adcanopus Digital Media Pvt Ltd seeks an Account Manager for its Web Performance Marketing team in Bengaluru. You will manage CPL, CPA, and CPR campaigns, optimize performance, and scale lead generation while maintaining strong client relationships.

Ideal candidates have 1–2 years in web-based performance marketing, experience with Google Analytics and CRM platforms, and a track record of ROI-positive campaigns. Collaboration across affiliate, creative, product, and media teams is essential.

Qualifications

• 1–2 years of experience in web-based performance marketing or digital account management.
• Strong knowledge of CPL and CPA lead generation models, funnel tracking, and attribution logic.
• Proficiency with Google Analytics, CRM tools, and campaign management platforms.

Responsibilities

• Manage and optimize web-based performance marketing campaigns (CPL, CPA, CPR) to drive qualified leads.
• Build and maintain long-term client relationships through regular communication and performance reviews.
• Drive revenue growth by identifying upsell opportunities and optimizing campaign outcomes.
• Plan and manage campaign strategy, budgeting, and performance delivery in alignment with client KPIs.
• Analyze campaign data using tools such as Google Analytics, CRM dashboards, and other attribution platforms to derive actionable insights.
• Collaborate with internal teams (affiliate, creative, product, and media buying) to ensure smooth execution of campaigns.
• Monitor lead quality, fraud risk, and data integrity to ensure cost-effective acquisition.
• Ensure campaign compliance with brand, regulatory, and quality standards.
• Maintain clear documentation and reporting of campaign progress, billing, and client communications.

Skills

Campaign management

Analytics

CRM tools

ROI optimization

Tools

Google Analytics

CRM tools

Trackier

Offerslook

Affise

Job description

Job DescriptionWe are seeking a dynamic and results-oriented Account Manager to join our Web Performance Marketing team. This role is perfect for someone with hands-on experience in managing web-based advertiser campaigns across CPL, CPA, and CPR models, with a deep understanding of performance marketing metrics and tools. As part of our growth team, you will be responsible for managing client relationships, scaling lead generation efforts, and optimizing campaign performance through data-driven strategies and strong cross-functional collaboration.

Job DescriptionWe are seeking a dynamic and results-oriented Account Manager to join our Web Performance Marketing team. This role is perfect for someone with hands-on experience in managing web-based advertiser campaigns across CPL, CPA, and CPR models, with a deep understanding of performance marketing metrics and tools. As part of our growth team, you will be responsible for managing client relationships, scaling lead generation efforts, and optimizing campaign performance through data-driven strategies and strong cross-functional collaboration.

Key Responsibilities

• Manage and optimize web-based performance marketing campaigns (CPL, CPA, CPR) to drive qualified leads.
• Build and maintain long-term client relationships through regular communication and performance reviews.
• Drive revenue growth by identifying upsell opportunities and optimizing campaign outcomes.
• Plan and manage campaign strategy, budgeting, and performance delivery in alignment with client KPIs.
• Analyze campaign data using tools such as Google Analytics, CRM dashboards, and other attribution platforms to derive actionable insights.
• Collaborate with internal teams (affiliate, creative, product, and media buying) to ensure smooth execution of campaigns.
• Monitor lead quality, fraud risk, and data integrity to ensure cost-effective acquisition.
• Ensure campaign compliance with brand, regulatory, and quality standards.
• Maintain clear documentation and reporting of campaign progress, billing, and client communications.

Qualifications

• 1-2 years of experience in web-based performance marketing or digital account management.
• Strong knowledge of CPL and CPA lead generation models, funnel tracking, and attribution logic.
• Hands-on experience with platforms like Google Analytics, CRM tools, and campaign management platforms (e.g., Trackier, Offerslook, Affise).
• Solid communication and client-handling skills, with the ability to manage multiple projects simultaneously.
• Proven analytical skills and the ability to interpret data for performance optimization.
• Proficiency in Microsoft Excel or Google Sheets for reporting and data analysis.
• A demonstrated track record of running ROI-positive campaigns.

Benefits

• Ability to work in a fast-paced, results-oriented environment.
• Detail-oriented with a focus on operational excellence.
• Enthusiastic about performance marketing and client success.
• Collaborative, with experience working across multiple teams and tools.