Performance Marketing Professional

Couponorg Digital Media; Gurugram District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Couponorg Digital Media seeks an experienced Affiliate Manager focused on Mobile Acquisition to join our energetic team. You will monitor affiliate activity, analyze campaign performance, and recommend strategies to boost revenue across multiple channels.

You will oversee campaigns on platforms such as One Native, Taboola, OTT, News, and PayTM; develop media plans; and use analytics tools to drive data-driven decisions and optimize ROI for diverse clients.

Qualifications

• Proven experience in affiliate marketing, with a focus on mobile acquisition.
• Familiarity with buying models (CPM, CPC, CPA, CPL, CPV, CPS, CPI, CPR).
• Strong analytical skills and ability to generate data-driven insights.
• Excellent communication and negotiation skills.
• Experience with multi-channel campaigns across platforms, especially first‑party affiliates and ad networks.
• Bachelor's degree in Marketing, Business, or related field.

Responsibilities

• Monitor affiliate activity and provide actionable insights to maximize revenue.
• Manage and optimize branding and performance campaigns across platforms (One Native, Taboola, OTT, News, PayTM).
• Develop media plans and oversee the media buying process from booking to negotiation.
• Utilize tools like Appsflyer, Branch, Kochava, and Adjust to measure KPIs and ROI.
• Analyze trends, adjust bids and budgets, and refine targeting strategies for campaign optimization.
• Handle billing and inquiries from publishers across BFSI, Education, Gaming, and E‑commerce.

Skills

Affiliate marketing

Mobile acquisition

Campaign management

Analytics

Communication skills

Negotiation skills

Education

Bachelor's degree in Marketing/Business

Tools

Appsflyer

Branch

Kochava

Singular

Affise

Offer18

Job description

We are seeking an experienced Affiliate Manager with a strong focus on Mobile Acquisition to join our dynamic team. The ideal candidate will monitor affiliate activity, analyze campaign performance, and recommend strategies to enhance revenue streams. If you have a passion for affiliate marketing and a proven track record in managing diverse campaigns, we want to hear from you!

Key Responsibilities:

• Affiliate Activity Monitoring: Oversee and analyze affiliate performance, providing actionable insights to maximize revenue.
• Campaign Management: Manage and optimize branding and performance campaigns across multiple platforms, including One Native, Taboola, OTT, News, and PayTM.
• Media Planning Buying: Develop effective media plans that align with clients budgets and goals, overseeing the entire media buying process from booking to negotiation.
• Performance Analytics: Utilize tools like Appsflyer, Branch, Kochava, and Adjust to measure KPIs, assess ROI, and generate comprehensive performance reports.
• Campaign Optimization: Implement and optimize campaigns by analyzing trends, adjusting bids and budgets, and refining targeting strategies.
• Publisher Management: Handle billing and invoicing inquiries from publishers, ensuring high-quality service across various verticals, including BFSI, Education, Gaming, and E-Commerce.

Qualifications:

• Proven experience in affiliate marketing, particularly in mobile acquisition.
• Familiarity with various buying models (CPM, CPC, CPA, CPL, CPV, CPS, CPI, CPR, etc.).
• Proficient in analytics and optimization tools such as Appsflyer, Branch, Singular, Affise, Offer18, Kochava.
• Strong background in campaign management across channels, particularly with first-party affiliates and ad networks.
• Exceptional analytical skills with the ability to generate data-driven insights.
• Excellent communication and negotiation skills.
• Bachelors degree in Marketing, Business, or related field