Performance Marketing Executive – CPI (Affiliate Side)

Nomadzdigital; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Nomadzdigital is seeking a data-driven Performance Marketing Executive to lead CPI campaigns on the affiliate side. This role focuses on scaling mobile app campaigns, managing affiliate partnerships, and driving high-quality installs with strong ROI.

You will plan, execute, and optimize CPI campaigns across networks, build relationships with affiliates and traffic partners, monitor performance, and coordinate with design, tech, and analytics teams to hit KPI targets while ensuring fraud

Qualifications

• 2+ years of experience delivering CPI campaigns on the affiliate side.
• Strong understanding of mobile app marketing and performance marketing concepts.
• Hands-on experience with affiliate networks (e.g., Mobvista, Affle, Yeahmobi).
• Experience with MMPs like AppsFlyer, Adjust, Branch, or Kochava.
• Proficient in Excel/Google Sheets for data analysis.
• Ability to manage multiple campaigns and meet deadlines.

Responsibilities

• Plan, execute, and optimize CPI campaigns across multiple affiliate networks.
• Build, manage, and grow relationships with affiliates, publishers, and traffic partners.
• Identify new traffic sources and scale existing ones to maximize performance.
• Monitor daily campaign performance and take data-driven decisions to improve KPIs.
• Optimize campaigns based on CPI, ROAS, retention rate, LTV, and conversion rate.
• Coordinate with internal teams (design, tech, analytics) for smooth campaign execution.
• Work closely with clients/AMs to align on goals, budgets, and performance expectations.
• Analyze performance reports and share actionable insights.
• Ensure quality traffic and implement fraud detection measures.
• Manage budgets efficiently and scale campaigns profitably.
• Stay updated with industry trends, new tools, and best practices.

Skills

CPI Campaigns

Affiliate Marketing

Data Analysis

Excel/Sheets

MMPs (AppsFlyer/Adjust/Branch/Kochava)

Tools

Mobvista

Affle

Yeahmobi

AppsFlyer

Adjust

Branch

Kochava

Job description

Performance Marketing Executive - CPI (Affiliate Side)

We are looking for a data-driven Performance Marketing Executive with 2+ yearsof hands-on experience in CPI (Cost Per Install) campaigns on the affiliateside. The ideal candidate should be well-versed in managing affiliate partnerships,scaling mobile app campaigns, and driving high-quality installs while maintainingstrong ROI.

Key Responsibilities:

• Plan, execute, and optimize CPI campaigns across multiple affiliate networks
• Build, manage, and grow relationships with affiliates, publishers, and traffic partners
• Identify new traffic sources and scale existing ones to maximize performance
• Monitor daily campaign performance and take data-driven decisions to improve KPIs
• Optimize campaigns based on CPI, ROAS, retention rate, LTV, and conversion rate
• Coordinate with internal teams (design, tech, analytics) for smooth campaign execution
• Work closely with clients/AMs to align on goals, budgets, and performance expectations
• Analyze performance reports and share actionable insights
• Ensure quality traffic and implement fraud detection measures
• Manage budgets efficiently and scale campaigns profitably
• Stay updated with industry trends, new tools, and best practices

Key Requirements:

• 2+ years of experience in CPI campaign delivery on the affiliate side
• Strong understanding of mobile app marketing and performance marketing concepts
• Hands-on experience with affiliate networks (e.g., Mobvista, Affle, Yeahmobi, etc.)
• Experience with MMPs like AppsFlyer, Adjust, Branch, or Kochava
• Strong analytical mindset with proficiency in Excel/Google Sheets
• Ability to handle multiple campaigns and meet deadlines
• Good communication and stakeholder management skills

Preferred Qualifications:

• Experience in international (Tier 1/Tier 2) markets
• Understanding of post-install events and user funnel optimization
• Knowledge of fraud tools and traffic validation techniques
• Experience in verticals like gaming, fintech, or e-commerce apps
• Basic understanding of tracking links, attribution models, and SDK integration

KPIs / Success Metrics:

• Cost Per Install (CPI)
• Return on Ad Spend (ROAS)
• Lifetime Value (LTV)
• Retention Rate (Day 1, Day 7, Day 30)
• Conversion Rate (Click to Install)
• Volume & Quality of Installs

Why Join Us:

• Opportunity to work on high-scale global campaigns
• Fast-paced learning environment
• Growth opportunities within performance marketing
• Collaborative and performance-driven culture