Copywriter - Performance Marketing

Weekday AI (YC W21); India; On-site; INR 600,000 - 2,000,000; Full time

Job summary

Weekday AI (YC W21) in Delhi, India seeks an experienced Copywriter to collaborate with performance marketing, brand, design, category, and analytics teams. You will develop copy for video scripts, banners, digital campaigns, landing pages, and other assets, translating briefs into compelling messaging that captures attention and drives action.

The role requires crafting across formats while maintaining a consistent brand voice and adapting messaging for different audiences and platforms.

Qualifications

• 6+ years professional copywriting experience
• Experience creating copy for digital and performance campaigns
• Ability to write video scripts, banners, social content, and campaign messaging
• Excellent English writing, storytelling and grammar
• Strong portfolio across formats and platforms
• Ability to work independently with cross-functional teams

Responsibilities

• Develop engaging, conversion-oriented copy for performance marketing banners, video scripts, digital campaigns, and other marketing assets.
• Create messaging that aligns with campaign objectives, audience insights, and performance goals.
• Maintain and strengthen the brand voice across digital channels.
• Collaborate with marketing, design, category, and performance teams to execute integrated campaigns.
• Translate briefs into clear, compelling, and impactful copy.
• Research target audiences, market trends, competitors, and consumer behaviour to develop relevant messaging.
• Create multiple copy variations for testing across campaigns.
• Work with analytics to understand content effectiveness and optimize messaging.
• Manage multiple projects with tight deadlines.
• Contribute creative concepts, campaign ideas, taglines, hooks, and messaging frameworks.
• Ensure all communication is grammatically accurate and brand-aligned.
• Adapt copy across platforms, formats, audiences, and customer journey stages.

Skills

Copywriting

Performance marketing

Brand voice

Video scripting

Campaign messaging

Research

Time management

Cross-functional collaboration

English proficiency

Tools

ChatGPT

Figma

Canva

Job description

Job Description

This role is for one of the Weekdays clients

Salary range: Rs 6000000 - Rs 20000000 (ie INR 6-20 LPA)

Experience: 6+ yrs

Location: Delhi, India

Job Type: Full-time

As a Copywriter, you will work closely with performance marketing, brand, design, category, and analytics teams to develop compelling copy across multiple digital channels. You will be responsible for translating marketing briefs and business objectives into clear, persuasive communication that captures attention and drives action.

The role requires someone who can confidently work across formats includingvideo scripts, performance marketing banners, digital campaigns, paid social, landing pages, and other marketing assets. You will also contribute to maintaining a consistent brand voice while adapting messaging for different audiences, platforms, and campaign objectives.

Key Responsibilities

• Develop engaging, conversion-oriented copy forperformance marketing banners, video scripts, digital campaigns, and other marketing assets.
• Create messaging that aligns with campaign objectives, audience insights, and performance goals.
• Maintain and strengthen the brands voice and tone across digital communication channels.
• Collaborate withmarketing, design, category, and performance teamsto execute integrated campaigns.
• Translate creative and marketing briefs into clear, compelling, and impactful copy.
• Research target audiences, market trends, competitors, and consumer behaviour to develop relevant messaging.
• Create multiple copy variations for testing across performance marketing campaigns.
• Work with analytics and performance teams to understand content effectiveness and identify opportunities to optimise messaging.
• Manage multiple projects simultaneously while maintaining quality and meeting tight deadlines.
• Contribute creative concepts, campaign ideas, taglines, hooks, and messaging frameworks.
• Ensure all communication is grammatically accurate, consistent, engaging, and aligned with brand guidelines.
• Adapt copy across different platforms, formats, audiences, and stages of the customer journey.

What Makes You a Great Fit

• 6-8 years of professional copywriting experience, preferably within an agency, digital marketing, media, or performance marketing environment.
• Strong experience creating copy fordigital and performance marketing campaigns.
• Proven ability to writevideo scripts, advertising copy, banners, social media content, and campaign messaging.
• Excellent conceptual thinking, storytelling, and creative problem-solving abilities.
• Exceptional command ofEnglish, grammar, vocabulary, and written communication.
• Strong understanding of digital marketing, audience behaviour, and conversion-focused communication.
• A strong portfolio demonstrating versatility across writing styles, formats, campaigns, and digital platforms.
• Ability to balance creative quality with business and performance objectives.
• Strong research skills and an understanding of consumer, market, and competitor insights.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Excellent organisation and time-management skills, with the ability to manage multiple priorities and tight timelines.
• Experience infintech, digital payments, BFSI, or consumer technologyis an advantage.
• Exposure to paid social, PPC, email marketing, or other performance marketing channels is preferred.
• Familiarity with tools such asChatGPT, Figma, Canva, or similar creative technologies is an added advantage.
• A proactive mindset, curiosity, and willingness to continuously experiment, learn, and improve creative performance.