Creative Copywriter

Weekday AI; New Delhi; On-site; INR 1,000,000 - 6,000,000; Full time

Job summary

Weekday AI is seeking a creative Digital Copywriter to join a fast-paced creative team working with leading fashion and lifestyle brands. You will craft engaging copy across social media, digital campaigns, websites and brand communications, adapting tone to suit different audiences and identities.

The ideal candidate has 1–5 years of professional copywriting experience, with agency background and strong English storytelling.

Qualifications

• 1–5 years of professional copywriting experience.
• Experience with fashion and lifestyle brands.
• Excellent command of English grammar and storytelling.
• Ability to write concise, engaging digital content.
• Familiarity with social media formats and campaigns.
• Ability to adapt tone for different brands and audiences.

Responsibilities

• Develop engaging copy for social media, digital campaigns, websites and ads.
• Write compelling content across formats while maintaining brand consistency.
• Develop headlines, captions, taglines and campaign messaging.
• Adapt tone of voice across fashion and lifestyle brands.
• Collaborate with designers, social teams, strategists and creative leads.
• Contribute ideas for content themes and storytelling approaches.
• Research fashion, lifestyle and digital trends to stay current.
• Review and edit content for grammar, clarity, tone, accuracy.
• Translate briefs and brand objectives into written communication.
• Manage multiple projects and deadlines across brands.
• Participate in brainstorming sessions and provide ideas.

Skills

Copywriting

Social media

Brand voice

Editing

Proofreading

Idea generation

Job description

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 6000000 (i.e INR 1-6 LPA)

Experience: 1+ yrs

Location: Delhi, India, New Delhi, Delhi, India

Job Type: Full-time

We are looking for a creative and versatile Digital Copywriter with agency experience to join a fast-paced creative team working with leading fashion and lifestyle brands. The role requires someone who can combine strong writing skills with cultural awareness, digital fluency, and a sharp understanding of brand voice.

The ideal candidate will be comfortable developing compelling copy across social media, digital campaigns, websites, and other brand communication channels while adapting their writing style to suit different audiences and brand identities.

Requirements

Key Responsibilities

• Develop engaging and creative copy for social media, digital campaigns, websites, advertisements, and brand communication.
• Write compelling content across multiple formats while maintaining brand consistency.
• Develop headlines, captions, taglines, campaign messaging, product copy, and other digital content.
• Adapt tone of voice and writing style across multiple fashion and lifestyle brands.
• Collaborate with designers, social media teams, strategists, and creative leads to develop integrated campaigns.
• Contribute creative concepts, campaign ideas, content themes, and storytelling approaches.
• Research fashion, lifestyle, cultural, and digital trends to keep content fresh and relevant.
• Review and edit content for grammar, clarity, tone, consistency, and accuracy.
• Translate creative briefs and brand objectives into engaging written communication.
• Manage multiple projects and brand requirements while consistently meeting deadlines.
• Participate in creative brainstorming sessions and contribute ideas beyond the written brief.
• Stay updated with evolving social media formats, digital trends, audience behaviour, and content best practices.

What Makes You a Great Fit

• 1–5 years of professional copywriting experience, preferably within a creative, advertising, branding, or digital agency.
• Mandatory experience working with fashion and lifestyle brands.
• Excellent command of English, grammar, vocabulary, and storytelling.
• Strong ability to write concise, engaging, and culturally relevant digital content.
• Understanding of social media platforms, digital content formats, and emerging trends.
• Strong creative thinking with the ability to generate original campaign and content ideas.
• Ability to adapt writing style and tone for different brands, audiences, and communication objectives.
• Strong understanding of brand voice, positioning, and visual storytelling.
• Excellent proofreading and editing skills with a strong eye for detail.
• Ability to manage multiple brands, briefs, deadlines, and revisions simultaneously.
• Strong collaboration and communication skills with creative and non-creative stakeholders.
• A proactive, curious, and trend-aware mindset with a genuine interest in fashion, lifestyle, culture, and digital media.
• Comfortable working in a fast-paced agency environment and responding positively to feedback.