Copywriter Manager

airpay payment services; Chandigarh; Hybrid; INR 600,000 - 800,000; Full time

Job summary

airpay payment services seeks a sharp, versatile copywriter with 5–6 years of experience to own copy across website content, ads, long‑form content, blogs, and social campaigns. You will translate fintech concepts into clear, persuasive language that drives business outcomes and maintains brand voice across consumer brands.

You’ll collaborate with designers, product teams, and analytics, adapting tone for platform and audience while ensuring SEO‑friendly, regulatory‑compliant copy.

Qualifications

• 5–6 years of professional copywriting experience in BFSI/fintech contexts preferred.
• Portfolio showcasing long‑form storytelling and performance outcomes.
• Strong English grammar, tone shifting, and persuasive writing; Hinglish a plus.
• Ability to write for brand-building and performance marketing.

Responsibilities

• Lead content strategy and 360° campaign concepts across digital, social, print and video.
• Create copy for website content, landing pages, emails, blogs, and social formats.
• Develop product pages and FAQs with SEO‑driven, brand‑consistent language.
• Edit and proofread to ensure clarity, accuracy, and regulatory compliance.
• Collaborate with designers, product managers, and analytics to align copy with goals.
• Present concepts and copy decks to stakeholders with confidence.

Skills

Copywriting

Content strategy

SEO basics

CMS familiarity

Brand voice

Hinglish/regional copy

Performance marketing copy

Education

Bachelor's/Master’s in journalism/english/communications

Tools

CMS

SEO tools

Job description

We're looking for a sharp, versatile copywriter with 5–6 years of experience who can move seamlessly between website content/landing pages, performance ad copy, long‑form content (including blogs, guest posts for SEO), social media, and brand campaigns. You'll own the written word across our consumer‑facing brands — translating complex BFSI and fintech concepts into clear, relatable, and persuasive language that drives real business outcomes.

Key Responsibilities:

Campaign Conceptualisation & Content Strategy

• Lead creative brainstorming sessions and develop 360° campaign concepts spanning digital, social, print, and video platforms.
• Build content calendars and editorial plans aligned with brand priorities, product launches, and seasonal moments.
• Stay on top of content trends, internet culture, and competitor activity to keep our brand voice fresh and competitive.

Content Creation

• Write clear, compelling, and conversion‑driven copy across formats - performance marketing ads, website content, landing pages, email sequences, push notifications, blogs, articles, video scripts, and social media (reels, carousels, static posts).
• Craft website content (product pages, FAQs, feature explainers) that balances SEO best practices with brand tone.
• Translate complex financial products and concepts into simple, jargon‑free language that resonates with a mass‑market audience.
• Adapt tone, messaging, and length based on platform, audience segment, and campaign objectives.
• Understanding of website and app marketing with wireframe is a must.

Brand Voice & Quality Control

• Define, maintain, and evolve the brand's tone‑of‑voice guidelines across all consumer touchpoints.
• Edit and proofread copy to ensure accuracy, clarity, consistency, and regulatory compliance across all deliverables.
• Own the copy review process - ensure every piece that goes live meets the bar for quality and brand fit.

Cross‑Functional Collaboration

• Partner closely with designers, performance marketers, product managers, and analytics teams to align copy with visual direction and business goals.
• Present creative concepts and copy decks to internal stakeholders with confidence.

Required Qualifications:

• Bachelor's/Master’s degree in journalism, English, communications, or a related field. Candidates from technical backgrounds (engineering, commerce, science) with strong portfolios are equally welcome.

Must Have

• 5–6 years of professional copywriting experience in an advertising agency, content studio, or high‑growth in‑house marketing team - BFSI or fintech experience is a strong plus.
• A strong portfolio showcasing conceptual thinking, long‑form storytelling, catchy headlines, and measurable campaign outcomes.
• Exceptional command of English grammar, tone‑shifting, and persuasive writing. Comfort with Hinglish and regional‑inflected copy is a plus.
• Proven ability to write for both brand‑building and performance marketing objectives.
• Up‑to‑date knowledge of SEO basics, social media trends, and generative AI tools for marketing.
• Experience with content management systems and familiarity with standard style guides.

Good to Have

• Experience writing for regulated categories (mutual funds, insurance, lending, personal finance, etc.) with an understanding of compliance guardrails.
• Exposure to app store optimisation (ASO) and keyword‑driven content.
• Comfort working with data - reading campaign reports, understanding CPV/CTR metrics, and using performance insights to iterate on copy.

Skills and Experience:

• Good grip of English language. Other languages would be a bonus.
• Exceptional research & writing skills
• Ability to work independently or with a team to meet deadlines
• Excellent organizational skills and multitasking ability
• Up to date with the on‑going news & trends in BFSI industry
• Strong presentation skills and the confidence to pitch ideas to senior leadership.
• A genuine curiosity about personal finance, digital products, and the evolving Indian consumer.