Copywriter Group Head (From advertising agency)

Mindtel; Mumbai; On-site; INR 2,200,000 - 3,600,000; Full time

Benefits offered by this job

Mumbai studio access

Fortune 500 brands exposure

Flexible Fridays

Quarterly unplugged workshops

Job summary

Mindtel, a fast-scaling Mumbai-based creative agency, seeks a Lead Copy professional to mentor a team of 8–12 copywriters across multiple client accounts, ensuring brand voice and campaign excellence. You will own end-to-end ideation—from concept decks and taglines to scripts and social micro-copy—with a focus on conversion and emotional resonance, collaborating with Creative Directors and Account teams.

Stay ahead of linguistic trends and platform nuances (TikTok, Reels, YouTube Shorts) to keep

Qualifications

• Proven copywriting across campaigns for diverse brands.
• Strong storytelling with emphasis on conversion and engagement.
• Experience presenting concepts to clients and stakeholders.

Responsibilities

• Lead and mentor a team of 8-12 copywriters across multiple client accounts, ensuring consistent brand voice, tone, and campaign excellence.
• Own end-to-end campaign ideation—from concept decks and taglines to scripts, social assets, and digital micro-copy with a focus on conversion and emotional resonance.
• Collaborate with Creative Directors and Account teams to align copy strategy with brand goals, media channels, and performance KPIs.
• Champion copywriting excellence by setting standards, conducting reviews, and implementing training modules to elevate team output.
• Present concepts and rationale to clients and internal stakeholders with clarity, confidence, and persuasive storytelling.
• Stay ahead of linguistic trends, platform-specific writing (TikTok, Reels, YouTube Shorts), and emerging brand voices to keep campaigns fresh and effective.

Skills

Copywriting

Campaign Strategy

Brand Storytelling

Client Presentation

Team Leadership

Advertising Copy

Social Media Copy

Tools

Adobe Creative Suite

Job description

About the Opportunity

A fast-scaling creative agency in the advertising and brand storytelling space, we partner with national and global brands to craft high-impact campaigns that drive awareness, engagement, and conversion. Our team thrives on bold ideas, strategic messaging, and data-informed creativity- turning brand narratives into cultural conversations across digital, broadcast, and OOH platforms.

Role & Responsibilities

• Lead and mentor a team of 8-12 copywriters across multiple client accounts, ensuring consistent brand voice, tone, and campaign excellence.
• Own end-to-end campaign ideation—from concept decks and taglines to scripts, social assets, and digital micro-copy with a focus on conversion and emotional resonance.
• Collaborate with Creative Directors and Account teams to align copy strategy with brand goals, media channels, and performance KPIs.
• Champion copywriting excellence by setting standards, conducting reviews, and implementing training modules to elevate team output.
• Present concepts and rationale to clients and internal stakeholders with clarity, confidence, and persuasive storytelling.
• Stay ahead of linguistic trends, platform-specific writing (TikTok, Reels, YouTube Shorts), and emerging brand voices to keep campaigns fresh and effective.

Skills & Qualifications

Must-Have

• Copywriting
• Campaign Strategy
• Brand Storytelling
• Client Presentation
• Team Leadership
• Advertising Copy
• Social Media Copy
• Adobe Creative Suite

Preferred

• Experience with performance-driven copy (Google Ads, Meta Ads)
• Portfolio showcasing award-winning or high-performing campaigns
• Working knowledge of marketing analytics (e.g., GA4, Meta Pixel)

Benefits & Culture Highlights

• Work from our vibrant Mumbai studio with creative energy, brainstorming walls, and client lounges that spark ideas.
• Opportunity to lead copy for Fortune 500 brands and startups shaping India's next-gen consumer culture.
• Flexible Fridays, annual creative retreats, and quarterly "unplugged" workshops to fuel inspiration.