Copywriter

Technocon; Kolkata District; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Diverse campaigns

Creative environment

Career growth

Job summary

Technocon in Kolkata is seeking a Copywriter with 13 years of experience in digital marketing to craft engaging, persuasive content across social media, websites, blogs, and ads. You will collaborate with Creative, Design, and Performance Marketing teams to drive engagement, leads, and conversions.

The candidate should have strong writing skills, SEO awareness, and the ability to adapt tone for different brands while meeting deadlines in a fast-paced environment.

Qualifications

• Bachelor's degree in English, journalism, mass communication, marketing, advertising, or related field.
• 13 years of experience as a Copywriter, Content Writer, or Digital Marketing Copywriter.
• Portfolio or writing samples showcasing digital marketing content.

Responsibilities

• Write engaging and conversion-focused copy for social media, websites, landing pages, blogs, email campaigns, and digital advertisements.
• Create creative captions, headlines, taglines, scripts, and CTA content for marketing campaigns.
• Develop content for Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms.
• Collaborate with graphic designers, video editors, and marketing executives to create impactful campaigns.
• Conduct basic keyword research and write SEO-friendly website and blog content.
• Proofread and edit content to ensure accuracy, clarity, and consistency.
• Adapt writing style to suit different brands, audiences, and campaign objectives.
• Stay updated with digital marketing trends, social media best practices, and emerging content formats.
• Manage multiple content projects while meeting deadlines.

Skills

Excellent English

Creative writing

SEO basics

AI tools

Copywriting

Team collaboration

Education

Bachelor's Degree in English/related field

13 years of copywriting experience

Tools

WordPress

Canva

Adobe Creative Suite

Job description

Job Description Copywriter (Digital Marketing)

Position

Copywriter Digital Marketing

Experience

13 Years

Location

Kolkata (Work from Office)

Job Summary

We are seeking a creative and enthusiastic Copywriter with 13 years of experience in digital marketing. The ideal candidate should have a flair for writing engaging, persuasive, and brand-focused content across various digital platforms. You will work closely with the Creative, Design, and Performance Marketing teams to develop compelling content that drives engagement, leads, and conversions.

Key Responsibilities

• Write engaging and conversion-focused copy for social media, websites, landing pages, blogs, email campaigns, and digital advertisements.
• Create creative captions, headlines, taglines, scripts, and call-to-action (CTA) content for marketing campaigns.
• Develop content for Meta Ads, Google Ads, LinkedIn Ads, and other digital platforms.
• Collaborate with graphic designers, video editors, and marketing executives to create impactful campaigns.
• Conduct basic keyword research and write SEO-friendly website and blog content.
• Proofread and edit content to ensure accuracy, clarity, and consistency.
• Adapt writing style to suit different brands, target audiences, and campaign objectives.
• Stay updated with digital marketing trends, social media best practices, and emerging content formats.
• Manage multiple content projects while meeting deadlines.

Required Skills

• Excellent written and verbal communication skills in English (knowledge of Hindi and Bengali is an advantage).
• Strong creative writing and storytelling skills.
• Experience writing for social media, digital ads, websites, blogs, and email marketing.
• Basic understanding of SEO and content optimization.
• Familiarity with digital marketing concepts and social media platforms.
• Strong proofreading and editing skills.
• Experience using AI tools such as ChatGPT, Gemini, or similar platforms for content ideation and productivity.
• Ability to work independently as well as collaboratively in a team environment.

Qualifications

• Bachelor's Degree in English, Journalism, Mass Communication, Marketing, Advertising, or a related field.
• 13 years of experience as a Copywriter, Content Writer, or Digital Marketing Copywriter.
• Portfolio or writing samples showcasing digital marketing content is preferred.

Preferred Skills

• Experience in a Digital Marketing Agency or Corporate Marketing team.
• Basic knowledge of WordPress or other CMS platforms.
• Understanding of branding, consumer behavior, and content strategy.
• Basic knowledge of Canva or Adobe Creative Suite is an added advantage.

What We Offer

• Opportunity to work on diverse digital marketing campaigns and brands.
• Creative and collaborative work environment.
• Exposure to branding, performance marketing, and content strategy.
• Career growth and learning opportunities.

Preferred Candidate Profile:

• Passionate about writing and digital marketing.
• Creative mindset with attention to detail.
• Strong research and communication skills.
• Eager to learn, adaptable, and capable of working in a fast-paced environment.