Copy Writer - Performance Marketing

Logam Digital Pvt. Ltd.; Anand; On-site; INR 300,000 - 540,000; Full time

Job summary

Logam Digital Pvt. Ltd. is seeking a creative Copywriter to develop engaging, persuasive, and conversion-focused content for digital marketing campaigns across social media, web pages, and advertising.

The ideal candidate understands advertising, social media, and brand communication, and can tailor writing styles to different brands and audiences while collaborating with Performance Marketing, Design, Video, and Creative teams.

Qualifications

• Creative copywriting for digital marketing campaigns across social media, websites, landing pages, and ads.
• Strong understanding of advertising, social media, and brand communication.
• Ability to adapt tone and style to different brands and audiences.

Responsibilities

• Write engaging copy for social media posts, ads, reels, websites, landing pages, and campaigns.
• Develop ad copies, headlines, hooks, taglines, captions, and CTAs.
• Write content for Meta Ads, Google Ads, Instagram, Facebook, and other digital platforms.
• Understand the target audience and create content that drives engagement, leads and conversions.
• Collaborate with Performance Marketing, Graphic Design, Video, and Creative teams.
• Research brands, competitors, products, and audiences before content creation.
• Adapt writing style according to brands, industries, and customer segments.

Skills

Creative writing

Social media content

Advertising

Brand communication

Content strategy

Job description

We are looking for a creative and detail-oriented Copywriter who can develop engaging, persuasive, and conversion-focused content for digital marketing campaigns. The ideal candidate should have a strong understanding of advertising, social media, and brand communication, with the ability to turn ideas into compelling copy.

Key Responsibilities

• Write engaging copy for social media posts, advertisements, reels, websites, landing pages, and marketing campaigns.
• Develop creative ad copies, headlines, hooks, taglines, captions, and CTAs.
• Write content for Meta Ads, Google Ads, Instagram, Facebook, and other digital platforms.
• Understand the target audience and create content that drives engagement, leads, and conversions.
• Work closely with the Performance Marketing, Graphic Design, Video, and Creative teams.
• Research brands, competitors, products, and target audiences before developing content.
• Adapt writing style according to different brands, industries, and customer segments.