Copywriter - Mainline

Schbang; Maharashtra; On-site; INR 420,000 - 640,000; Full time

Job summary

Schbang is seeking a Copywriter for mainline advertising campaigns in Mumbai. You will develop sharp ideas, craft headlines, scripts, and long-form copy across TV, print, OOH, radio, digital, and social media.

The ideal candidate has 2–5 years of experience in an advertising agency, strong command of English, and a portfolio demonstrating campaign-led mainline work. You will collaborate with strategy, art directors and accounts teams under tight deadlines.

Qualifications

• 2–5 years of experience in an advertising agency or creative setup.
• Portfolio showcasing campaign-led/mainline work is essential.
• Excellent command of English with strong grammar and vocabulary.
• Ability to think conceptually and develop ideas beyond writing.
• Strong storytelling and communication skills.

Responsibilities

• Develop campaign ideas, concepts, taglines, headlines, scripts, and long-form copy.
• Write for TV, print, OOH, radio, digital, social media, and other brand touchpoints.
• Collaborate with Art Directors, Creative Directors, and other teams to develop integrated campaigns.
• Turn briefs and consumer insights into strong communication ideas.
• Present and articulate ideas to internal teams and clients.

Skills

Copywriter

Mainline advertising

Integrated campaigns

Storytelling

English language

Job description

Copywriter – Mainline

Location: Mumbai

Experience: 2–3 years

Employment Type: Full-time

About the Role

We are looking for a Copywriter with a strong command of language and a passion for storytelling to work on mainline advertising campaigns. The ideal candidate should be able to develop sharp, memorable ideas and translate them into compelling communication across traditional and digital platforms.

Key Responsibilities

• Develop campaign ideas, concepts, taglines, headlines, scripts, and long-form copy.
• Work closely with Art Directors, Creative Directors, and other creative teams to develop integrated campaigns.
• Write for TV, print, OOH, radio, digital, social media, and other brand touchpoints.
• Turn creative briefs and consumer insights into strong communication ideas.
• Develop campaign narratives and ensure consistency across multiple formats.
• Present and articulate creative ideas to internal teams and clients.
• Research brands, categories, audiences, and cultural trends to develop relevant communication.
• Collaborate with strategy and account teams to understand brand objectives and communication challenges.
• Edit and refine copy based on feedback while maintaining the core creative thought.
• Stay updated on advertising trends, culture, conversations, and emerging formats.

Requirements

• 2–5 years of experience as a Copywriter in an advertising agency or creative setup.
• Strong understanding of mainline advertising and integrated campaigns.
• Excellent command of English with strong grammar and vocabulary.
• Ability to think conceptually and develop ideas beyond just writing.
• Strong storytelling and communication skills.
• Ability to write across different formats and tones of voice.
• Strong understanding of brand communication and consumer behaviour.
• Ability to work under tight deadlines and manage multiple projects.
• A portfolio showcasing campaign-led/mainline work is essential.

Good to Have

• Experience working on TV commercials, print campaigns, OOH, radio, and integrated campaigns.
• Experience with award-led creative work.
• Strong understanding of pop culture and current trends.
• Experience working with multiple categories and brands.